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Overcoming the challenges of display advertising

Targeting display campaign challenges

A couple of years ago, the display landscape changed drastically: big data was on the rise, Flash was fading out and the technical challenges grew more and more – especially for parties like media and ad agencies. Amsterdam-based agency Das Banner came to life from the belief there was need for a solution, leveraging expertise and a broad network within the business.

Das Banner started building a team of experts to cover everything required to run successful display campaigns: designers, motion experts and, of course, developers. Being programmers by heart, they were able to implement internal systems and a good workflow – a workflow that makes it possible to develop top-notch campaigns within the short timings that usually goes with it.

Saving headaches

The agency was fully focused on providing the best possible service to its clients. Its international network of media agencies and ad-servers saved clients lots of headaches. Bringing together the technical expertise and creativity it was able to consult on concept versus media buys, and guarantee a smooth delivery to any required platform.

The passion for new techniques and marketing solution at Das Banner provided great knowledge for new possibilities and inspiration to push the boundaries.

Managing partner, Alexander de Haas, says: “Today, banners have developed into banner apps. These are smart solutions working with data, breaking through the classic retargeting horror. Thus providing much more value to the customer, which in turn results in loyalty and engagement for the brands we work for.”

Beyond banners

De Haas continues: “After three years of growth of our agency, we can proudly say that we advanced from being a pure production house to being the partner for advertising agencies, like TBWA, J. Walter Thompson Amsterdam and International, DDB Brussels, 72andSunny, Duval Guillaume, Saatchi & Saatchi, when it comes to digital display advertising.

Beyond banner production we’re now also providing digital out of home assets and campaign management.” Das Banner built trust with our clients, which led to long-term partnerships. The agency believes that this is the best way to fully utilise their abilities to produce the best display advertising display campaigns out there.

Alexander de Haas, Managing Partner, Das Banner

Tel:+31(0)20 420 0808