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Everything’s possible in print

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May 17, 2016 | 6 min read

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A showcase of the brilliant ways many 21st Century marketers are using print to make an impact.

Everything's possible in print

Without a doubt, the exponential growth of the internet delivered a huge knock to print. The new millennium arrived and prints’ rolling presses struggled to compete with the speed, efficiency and adaptability of online communication.

But things have changed.

Print has embraced developments in digital technology and made many advances of its own, while also redefining what makes print different and a powerful solution to marketers’ modern-day challenges.

Everything’s Possible in Print is a one-day conference that brings all of these exciting developments together, designed to give marketers first-hand knowledge of the remarkable experiments in marketing taking place as a result of print.

We want to change the way print is procured

Traditionally marketers connect with print as a commodity purchase, simply asking for a price after a campaign strategy has been decided and planned. EPIP. London hopes to change that attitude and show that by looking to the print industry for solutions to marketing challenges, buyers get much better results and often fantastically increased response and therefore a much better ROI.

This is not just a conference about print

This is a conference on how to connect with the print industry and get the best out of it. The day will be filled with entertaining and educational speakers, insights into new technologies and the chance to network with the providers of this technology and your peers. The conference will bring to life clever print for 21st Century marketers.

The day will include case studies from major brands as well as presentations from our expert speakers

Rory Sutherland

The original advocate of 360-degree branding. Rory is Vice Chairman of Ogilvy UK, an attractively vague job title which has allowed him to co-found Ogilvychange, a behavioral science practice.

Rory co-heads a team of psychology graduates who look for "butterfly effects" in consumer behavior - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) nudges that transform the way that people think and act.

Before founding Ogilvychange, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired.

Graham Reed

For the last 30 years Graham has immersed himself in the selling and delivery of commercial solutions within the print and digital communications sector. He helps companies develop multi- channel, multi approach marketing strategies and he has experience with a wide variety of business sectors.

He is a visionary and his presentations are motivational, thought provoking and challenging. Through a unique case study he will bring to life the idea that using new technology to communicate is not enough – we need to completely change our attitude to marketing and evolve our thinking if we want to successfully deliver our message.

Charlotte Graham-Cummings

Whether you're looking to engage, acquire or retain customers, you need a solid marketing strategy and approach that delivers growth and profit. Charlotte has worked globally with start-ups, companies in high growth, and mature blue chip companies looking for transformational change.

She is passionate about not only helping companies improve their brand, positioning and marketing, but ensuring they do so in a way that drives big improvements in their customer's experiences.

Simon Biltcliffe

Simon is direct, fun, challenging, hairy, off-the-wall and often uses a smattering of ‘colourful’ language (though he can be persuaded to tone it down when necessary!). He’s a winner of Institute of Directors UK Director of the Year (2010) and speaks around the globe.

He takes an irreverent, maverick and blunt view of business; that it should be fun and you have to be different to succeed. He’s non-corporate, thought provoking and inspirational – and incredibly motivated, using examples from his own business and personal life to show how mind and body work as one towards success.

For more information or to Register/Buy tickets for Everythings possible in print please visit: www.everythingspossibleinprint.com

Marian Stefani, CEO, IPIA

organisers of Everything’s possible in print

5th July 2016, Congress, 28 Great Russell Street, London, WC1B 3LS

Tel: 01785 253 796

Email: info@everythingspossibleinprint.com

Web: www.everythingspossibleinprint.com or www.EPIP.London

Twitter: @EPIP_London , #EPIP

Linkedin: EPIP

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