As the time spent on mobile devices is growing rapidly, up by 117% in 2015 compared to 2014, digital advertising has become more and more popular among advertising companies. Digital is becoming the most used media in the world allowing companies to target consumers directly through advertising on mobile web and applications. We as Targetoo have adapted to the growth of digital advertising, creating a DSP connected with 21 ad exchanges allowing companies to precisely target their costumers.
However, as most companies are still significantly dependent on offline advertising, there has been a gap between offline and online advertising. Yet, startup TVTY has been able to provide advertising companies with a bridge to close this gap by utilizing the power of moment marketing.
Targetoo DSP, combined with TVTY’s proprietary solution, will enable advertisers to synchronize their mobile marketing campaigns with offline moments such as TV ad commercials, weather changes or weather forecasts, sporting events, financial triggers and more. All of this is done in real-time across 30 countries using fingerprint technology combined with a moment marketing platform.
To give an example, advertisers can supplement their TV ad campaign with mobile advertisements, right on the moment their TV commercial pops up, on any of the TV channels they have airtime with. Another great example is that we can serve your ads right on the moment when a star football player scores a goal. Or what about weather changes or when a stock plummets on the stock-market? Targetoo can synchronize your mobile campaigns based on these types of offline events.
This innovative form of marketing will further improve relevancy of your marketing activities and can be done completely programmatically through Targetoo’s mobile DSP. Results are astonishing, with performance indicators such as CTR doubled (or more) for almost every synced campaign.
Remon Pepers, managing director, Targetoo