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Create UK: reshaping the UK economy



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June 10, 2015 | 6 min read

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It’s a pivotal time for the UK creative industries. Not only are they one of the most exciting and sought after career paths for young people; they are also one of the most significant to the future growth of the UK economy, and to the reputation of the UK globally.

On 9th March the Creative Industries Council (CIC) published a progress report on its new industrial strategy for the UK Creative Industries, to reinforce the UK’s position as a world leader, with ambitious plans for growth to 2020. View the strategy update document on

Programmes are being put in place in the areas of

  • access to finance
  • education and skills
  • infrastructure
  • intellectual property
  • international

The IPA and Creative England are playing their part.


The IPA is leading a cross-sector partnership between government and industry to deliver a marketing portal for the creative industries, Representative organisations from fashion, music, games, film, television, design, craft, culture, advertising and technology are working with us to present a cohesive picture of the UK creative sector, and to promote collaboration, export and inward investment. We are always on the look-out for case studies and news stories of business success.

The IPA is also taking an active role on behalf of its membership and the wider creative and digital community to strengthen industry links to schools and universities, with a particular focus on technology and digital. The Future of Talent is a core strand of the IPA agenda, actively marketing new job opportunities to a wider range of degree pathways and a broader cross section of the diverse undergraduate student community.

The IPA Creative Pioneers Challenge is a flagship recruitment programme, run in partnership with Metro, to provide open access to new apprenticeship opportunities for school leavers. Already, in 2015, more than 100 businesses have signed up to offer 200 apprenticeship places in creative and digital media, digital marketing, advertising and marketing communications, and public relations. In our first year in Newcastle, in partnership with training provider Creative North, we have already starting advertising over 20 apprenticeship job opportunities at IPA member agencies and allies, with more in the pipeline.

About the IPA

  • The IPA is the UK’s leading professional institute and trade association
  • Close to 300 agencies in creative content, digital marketing, customer service, branding and brand technology, media and media technology, are in membership
  • It operates in the city clusters of Belfast, Birmingham, Brighton, Bristol, Cardiff, Edinburgh, Glasgow, London, Manchester and Newcastle
  • IPA agencies create UK jobs for over 1,000 graduates and school leavers each year
  • 62% of IPA member agencies have international offices

Source: IPA Census

Janet Hull OBE, IPA

Tel: +44 (0)207 201 8253



Twitter: @IPA_Updates


Creative England is dedicated to the growth of the creative industries. So far we’ve invested around £14.5m in talented people and their creative ideas, nurturing our richly diverse games, TV, film and digital media industries. We fund, connect, mentor, advocate and collaborate at all levels of the industry, from individuals and small independents to large internationals, creating the right conditions for more success.

England’s creatives, innovators and originators make this country’s creative economy one of the strongest in the world. Despite the whopping £76.4bn they add to the UK’s economy, worth £8.8m an hour, the creative industries are often undercapitalised, under-skilled and have unequal access to the infrastructure they need to reach their full creative and commercial potential. Creative England works to address these challenges; supporting the creative industries in England, creating the right conditions for creative people and companies to thrive and raising the profile of the contribution they make to the growth of the economy.

Over the last few years we have provided talented individuals and creative businesses with much needed access to finance, markets; mentoring and business support. And working closely with talent outside London and our regional partners, we have supported the growth and development of key creative clusters to provide a more fertile environment for culture, talent and enterprise to thrive.

Earlier this year, Creative England was awarded £8m from the Regional Growth Fund to further invest in, support and develop businesses across the games, TV, film and digital media industries. New funds and programmes will be announced later in the year, and will be open to all of the English regions.

Creative England invests in and supports:

Games: Connecting you and your games business to the funds, mentors, collaborators and partners that are fuelling the future of this booming industry.

Film: Delivering tailored mentoring, support and funding to established and emerging filmmakers to feed the future of film talent.

Production Services: From sourcing locations to negotiating permissions, we connect filmmakers to the people, places and facilities that make England an amazing place to film.

Digital: Our creative industry experts are helping businesses bloom, with investments and support designed to make our creative industries world-leading.

Caroline Norbury MBE, Creative England

Tel: 0844 824 6042



Twitter: @creativeengland

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