Brand collaborations were all the rage in 2023 – the Barbie movie being the stand-out case study, seeing Mattel and Warner Bros team up with over 100 brands, making sure pink showed up in every category going. We look at...
The online fashion retailer needs a serious rescue plan to reverse its declining sales. It’s betting on brand marketing by borrowing from the luxury and beauty space with its first-ever pop-up.
...
In 2020 Laura Ashley filed for bankruptcy – now the quintessential British textile brand is back and is leveraging its popularity in the vintage market to recruit a new generation of fans. Vice-president Poppy Marshall-Lawton shares her...
With the advertising slowdown at Twitter and Meta, Reddit has been ready to swoop in for SMEs, but there’s a knack to the platform worth learning. Here it is.
...
More than ever, brands are looking to create content, not just ads, to reach audiences. We look at how UK broadcaster Channel 4 has been working with brands to produce digital content, with an employment series for KFC and a Christmas show for...
It makes sense to promote a new yogurt in the dairy aisle, but what about when Sky buys in-store ads at Waitrose? Asda, Boots and Co-op weigh up the opportunity as part of The Drum’s latest Deep Dive, The New Retail Landscape.
...
For The Drum’s latest Deep Dive, The New Retail Landscape, we catch up with the British supermarket’s head of retail media, who tells us how it is upping its game in the space.
...