In a cost of living crisis when retailers are competing to be the best value on the high street, the retailer is instead asserting itself as a leader in the health and wellness sector.
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A great platform for sharing insights and knowledge, LinkedIn can help brands become trusted voices. Unfortunately, it is also full of nonsense and egos, so how can a brand boss build a profile without adding to the noise?
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The skincare startup, built on Instagram, has launched its debut TV ad after securing £10m of investment. As it goes for mass-reach tactics, its marketing boss says real-life stories will help it cut through in a saturated market.
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Everyone in adland loves to say ‘fuck,’ right? But does the word belong in ads? In light of recent regulatory rulings on offensive language, we ask whether swear words can have a legitimate place in advertising.
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Marketers have a lot to contend with in 2024, with the cost of living crisis continuing into the new year, AI’s acceleration and data and privacy changes forcing new marketing tactics.
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