Despite the latest IPA Bellwether report painting an optimistic picture for marketing budgets in 2024, tough retail conditions won’t make this a reality for most brands, says Nora Zukauskaite, a judge of this...
What’s in store for marketers in 2024? As part of The Drum’s Predictions series, we hear from Skyscanner, Lottie London and Kantar about what to expect from the year ahead.
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Last month, the deodorant brand launched its first-ever TV ad, sharing its plastic-free mission. As marketing director Harry Symes-Thompson tells The Drum, however, communicating sustainability hasn’t always been his top...
The UK ad regulator has issued a fresh warning to car manufacturers to clearly define what part of owning an electric vehicle makes them emissions-free.
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Not content with over 3bn swipes a day, the marketing boss at the world’s biggest dating app is now looking to transform it into a lifestyle brand, with fashion her first move.
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Mattel executive vice-president and chief brand officer Lisa McKnight tells The Drum how Barbie’s success this year goes beyond box office figures and toy sales; it has totally reshaped its business. She’s one of five CMOs...
Consumers have been hit with a barrage of price-matching and price-cut messaging by UK supermarkets this month. We ask retail experts if this tactic actually works.
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