Gap's famous dancing ads recently inspired a music video, which, in turn, inspired Gap’s creative team to remake the campaign with a modern twist. Its marketing boss reveals the story behind this most unexpected revival.
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The French sports equipment brand is well-loved by the mountain community but now it is eying up a whole new consumer group – younger, female and sporty but without the desire to hurl themselves off a snowy peak. Its chief brand officer...
As part of The Drum’s Food & Drink Focus, we sit down with the soft drinks company’s Cindy Tervoort, who is one of our judges for this year’s The Drum Marketing Awards, to hear how the chief marketer is leading...
As part of The Drum’s Food & Drink Focus we sat down with Hamza Ayub, Dunkin’ Donuts’ marketing chief in Switzerland. As he prepares to judge The Drum Marketing Awards, Ayub reveals his five food...
Paris Fashion Week might seem like an unlikely place for an audio company to launch its latest product, but for Bose’s marketing chief Jim Mollica, fashion perfectly aligns with his plans to root the brand in culture.
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The iconic American workwear and apparel brand has released its latest campaign, a homage to Mexican American lowrider car culture. We catch up with global brand director Kyle Martin to find out more about how Dickies balances two...
Gen AI is not the future; it’s here. Cookie depreciation is no longer on the horizon; it’s underway. It’s time to stop theorizing about what technology’s impact on marketing might be and start reckoning with how it is...
Some seismic changes are set to reshape the media landscape in 2024. We ask media experts at Dunnhumby, GroupM, Deliveroo and HP what changes to expect in the year ahead.
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