Best known for his mammoth eating challenges on the Food Network show, the TV host sits down with The Drum as part of our Entertainment Focus to explain how he’s taking on new foodie formats for TV and streaming on YouTube and social.
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The former TV presenter talks to The Drum as part of our Entertainment Focus, sharing how she has been creating content on her terms since being freed from the ‘toxic’ pressures of the entertainment industry.
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We catch up with chief customer officer Emma Colquhoun to hear all about how the glazed donut company is looking to regain relevance through brand collaborations and a flagship Oxford Street store.
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When Authentic Brands Group bought the fashion brand in 2022, we asked industry analysts how they would tackle reversing its fortunes. Now the administrators have been called in, did it heed this advice?
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Would you drink vodka if the bottle told you that it causes liver and heart disease? A Swedish liquor brand thinks that being honest about health risks will provoke debates about alcohol and the ethics of marketing.
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Would you try a can of ‘fruity fantasy’ flavored fizzy pop? Coca-Cola is hoping to win over K-Pop fans with K-Wave and a raft of digital and physical experiences.
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The Swedish flat-packer has been playing on the periphery of fashion, but now it is ready to put its stake in the ground with an all-encompassing event during Paris Fashion Week event.
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A former Dunnhumby and Body Shop marketer, Rhiannon Scarlett was hired to rescue the forgotten Americana restaurant chain with a data and digital transformation. A judge for The Drum Marketing Awards 2024 Scarlett reflects on her...