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the drum live

The Drum top 30 picks of the year – our top interviews, features and photoessays of 2014

As we round off the end of an eventful year reporting on the creative, digital, marketing and...

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‘Don’t I know you?’ – How delegates were tricked into believing they had met old friends at The Drum Live

“The speaker is not who he says he is. He doesn’t work at Abundance. He’s never...

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Metro, Fitch, planners, designers, and creatives brainstorm ways to make our cities less shitty

As a nation we are willing to put up with mediocrity in our cities – from poorly planned...

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'We're all delusional' – Neuroscientist and TED speaker Beau Lotto on why context is everything and why brands need to take notice

Context is everything. Information is meaningless. Just six words which, if truly understood,...

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'The scary fact is it's never going to be this slow again' – Unilever, Marks & Spencer and Barclays debate real-time marketing

In those good old days of marketing – you remember, about four or five years ago –...

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