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the drum live

The Drum's 2018 US predictions panel provided insights from Adara, Jun Group, Diageo, and J. Walter Thompson

What US marketers face in 2018: the year of the ‘sophisticated consumer,’ indie agencies and Amazon

After a 2017 that was by and large considered a disruptive year for the marketing and advertising industries, our eyes are on what’s to come for 2018, which already has a revamped Cannes, net neutrality battles, and the Disney-Fox deal to...

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North America - 02/01/2018
Creative
video
The Drum Live wins PPA Award as Event of the Year

The Drum Live wins PPA Award as Event of the Year

The Drum Live, where Europe’s best read media and marketing publication created a magazine in front of an audience within the space of a day, has won the Best Event Prize at this year’s PPA Awards. ...

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UK - 10/07/2015
Marketing
Plan It Day will take place in September and Do It Day in November

The Drum launches Do It Day challenging marketers & agencies to change the world in 24 hours with backing of Asda & Havas

If you had 24 hours to make the world a better place, what would you do? ...

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World - 27/04/2015
Marketing

The Drum top 30 picks of the year – our top interviews, features and photoessays of 2014

As we round off the end of an eventful year reporting on the creative, digital, marketing and...

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World - 25/12/2014
Advertising
‘We need to take gender out and put values in’ – She Says director on need for change in business attitudes

‘We need to take gender out and put values in’ – She Says director on need for change in business attitudes

Businesses must fundamentally embrace the values and contributions of both genders to get the best out of workplaces, according to She Says director Emma Sexton. ...

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UK - 31/07/2014
Advertising
video
How a privacy experiment at The Drum Live convinced delegates they'd bumped into old friends

How a privacy experiment at The Drum Live convinced delegates they'd bumped into old friends

Delegates at The Drum Live earlier this month were duped into believing they had bumped into an old friend as part of a live experiment exploring privacy in a digital world. ...

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UK - 31/07/2014
Digital
video

‘Don’t I know you?’ – How delegates were tricked into believing they had met old friends at The Drum Live

“The speaker is not who he says he is. He doesn’t work at Abundance. He’s never...

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UK - 30/07/2014
Digital
How to create an entity in six seconds: Vine's top tips for success

How to create an entity in six seconds: Vine's top tips for success

Marketers must approach Vine strategies in an entirely different way to YouTube if they are to reap its full benefits, according to Richard Barley, creative technologist at Twitter UK. ...

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World - 30/07/2014
Social Media
video
Humour, nostalgia and value – BuzzFeed shares its branded content lessons

Humour, nostalgia and value – BuzzFeed shares its branded content lessons

At BuzzFeed, 75 per cent of its monthly unique visitors come from social and it relies on Facebook, Twitter and Pinterest as its main referrers. For the branded content pioneers, distribution is as equally important as the content, and BuzzFeed...

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UK - 29/07/2014
Digital

Metro, Fitch, planners, designers, and creatives brainstorm ways to make our cities less shitty

As a nation we are willing to put up with mediocrity in our cities – from poorly planned...

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UK - 25/07/2014
Advertising

Vibrator: Get the inside track on Podge shenanigans, Weve burlesque, and an unexpected alliance

Opinion: Vibrator – The Drum's Gossip Column

Resident gossip girl Claire Snare has been a busy bee this past fortnight. With an ear to the...

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Claire Snare - 25/07/2014
Digital
video
Cindy Gallop photographed at The Drum Live by Julian Hanford

It's time to get uncomfortable: Why we should heed Cindy Gallop's call for the ad industry to change

Opinion: Guest Columnists
For as long as I can remember, people have been talking up the need to change the advertising industry for the sake of its own survival.... Read more
Catherine Turner - 24/07/2014
Advertising
SapientNitro, Bats in Belfries and Precedent creatives discuss the power of photography and sharing their 'Reel Stories' at The Drum Live

SapientNitro, Bats in Belfries and Precedent creatives discuss the power of photography and sharing their 'Reel Stories' at The Drum Live

One of our many sessions at The Drum Live explored the role photography has to play in storytelling by gathering creatives from SapientNitro, Bats in Belfries, Precedent and the Telegraph to discuss their immediate and very real responses to...

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UK - 24/07/2014
Advertising

'We're all delusional' – Neuroscientist and TED speaker Beau Lotto on why context is everything and why brands need to take notice

Context is everything. Information is meaningless. Just six words which, if truly understood,...

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World - 24/07/2014
Design
See what happened when three agencies were given just a few hours to tackle a Unilever creative brief at The Drum Live

See what happened when three agencies were given just a few hours to tackle a Unilever creative brief at The Drum Live

At The Drum Live event, we gathered two of the top clients in the UK and three fearless and inventive agencies to take part in a special quick-fire marketing challenge. ...

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UK - 23/07/2014
Advertising
video
We have the power: BBH New York founder Cindy Gallop explores how to create big change using microactions

We have the power: BBH New York founder Cindy Gallop explores how to create big change using microactions

There is rather less than a day left by the time former ad executive Cindy Gallop takes to the stage at The Drum Live. Collectively, we’ve already tackled the industry training and talent gap, discovered the future of money and learnt how to...

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World - 23/07/2014
Advertising

'The scary fact is it's never going to be this slow again' – Unilever, Marks & Spencer and Barclays debate real-time marketing

In those good old days of marketing – you remember, about four or five years ago –...

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World - 23/07/2014
Advertising
video
The Drum Live Creative Showcase winners revealed – BJL London director unveils his 'Director's Choice'

The Drum Live Creative Showcase winners revealed – BJL London director unveils his 'Director's Choice'

The Drum’s Creative Showcase took centre stage at The Drum Live event with a little help from Blippar. ...

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UK - 23/07/2014
Advertising
video
The cover wrap stars of The Drum Live: who is your favourite?

The cover wrap stars of The Drum Live: who is your favourite?

With The Drum Live issue set to go to print, we are calling on all our associate editors to help us one more time: who do you deem to be our cover wrap star? ...

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UK - 18/07/2014
Media
video
The Drum Live becomes London's most discussed event on 9 July

The Drum Live becomes London's most discussed event on 9 July

The Drum Live trended today across the UK on Wednesday (9 July) becoming the most talked about event in London for the day.  ...

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UK - 09/07/2014
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