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New Holland Publishers Encourage London to Discover Britain's Best Bakeries | The Drum

Media Agency Group

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22 Apr 2014 - 16:51 |

New Holland Publishers Encourage London to Discover Britain's Best Bakeries

New Holland Publishers are promoting “Britain’s Best Bakery” with a two week outdoor advertising campaign from Out Of Home International.

Launching on April 21st, 4 sheets and rail passenger panels will be displayed throughout London’s underground and overground systems, advertising the cookbook to the city’s budding bakers.

Fans of the ITV daytime show will instantly recognise the programme’s branding, which is clearly incorporated into the advert. Highlighting the book as containing “over 100 recipes inspired by the best bakeries in Britain”, the simple and striking designs are perfect to effectively target London’s constantly engaged commuters.

Outdoor advertising is an ideal format to spark interest in the capital’s public. Combining underground and overground advertising reinforces New Holland Publishers’ message, as well as guaranteeing exposure to travellers both living in, and visiting the city.

Britain’s Best Bakery has been airing since 2012, with judges Mich Turner and Peter Sidwell pitting local independent bakers against each other to claim the accolade of “Britain’s Best Bakery.”

Lee Dentith, CEO of Out Of Home International’s parent company Media Agency Group, said:

“The vast range of outdoor advertising formats available means they can be effectively combined to add significant weight to a campaign. Over 150,000 commuters entering the network every hour gives the opportunity for New Holland Publishers to reach a vast and valuable audience in a time when bakeries and home baking are undergoing huge nationwide popularity.”

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Editor’s Notes: The Media Agency Group is the UK’s leading direct independent media planning and buying service working with agencies and direct clients to provide bespoke advertising campaigns on multiple formats from Outdoor, Online, Press, Radio and Television. MAG has been established with the sole aim to save valuable time when businesses, agencies and institutions choose to plan and buy advertising. The team at MAG work with all the major media owners across the UK. MAG is a recommended supplier under the independent Recommended Agencies Register.

See http://www.mediaagencygroup.com/ for more details.

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