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How are brands investing in esports?

10:00 GMT / 06:00 EST / 18:00 SST Fri March 27th

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Founder and CEO of the British Esports Association, Chester King talks to The Drum associate editor, Sonoo Singh on how esports is feeding some of the traditional broadcasters as they’re running out of live sports content, and why parents are the biggest rival to esports.

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Chester King
chief executive officer, British Esports Association
Sonoo Singh
associate editor, The Drum