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Now That's What I Call a Digital Transformation

12:00 BST / 07:00 EST / 19:00 SST Thu April 23rd

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The Drum’s Katie Deighton speaks to Alex McCloy, the marketing exec responsible for turning Now That’s What I Call Music from a heritage vinyl mixtape into a digital audio brand.

Festival Partners


Speakers


Alex McCloy
senior digital director, NOW That's What I Call Music
Katie Deighton
senior reporter, The Drum