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No wrong answers: flattening the misinformation curve

14:00 GMT / 09:00 EST / 21:00 SST Tue April 21st

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In moments of crisis, it isn’t just important for brands to deliver accurate, timely answers to win and maintain customer trust. Businesses must make it a priority to fight misinformation by delivering brand-verified answers straight from the source, wherever their customers are searching. Join The Drum and Yext in this conversation.

Try the challenge yourself:



Jon Buss
managing director, uk & northern europe, Yext
Gordon Young
editor-in-chief, The Drum