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Pomelo on why fashion’s future will be streamed live

09:00 BST / 04:00 EST / 16:00 SST Tue April 21st

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Southeast Asian online fashion brand Pomelo is not only fashion-forward but techonolgy-forward as it is pioneering the hybrid of livestreaming and e-commerce. Pomelo CMO Jean Thomas speaks to The Drum’s Charlotte Mceleny about what the brand has learnt from its experiments so far.

Festival Partners


Speakers


Jean Thomas
chief marketing officer, Pomelo
Charlotte McEleny
publisher, asia pacific, The Drum