Read our new manifesto

Shoppertainment: how Lazada is combining e-commerce, livestreaming and entertainment

10:00 GMT / 05:00 EST / 17:00 SST Fri April 17th

To watch this session please click the register button below

Lazada, one of Southeast Asia’s biggest e-commerce brands, coined the term ’Shoppertainment. Michelle Yip, chief marketing officer for Singapore at Lazada, joins The Drum, to explain how retail transformation is especially relevant during the coronavirus pandemic.

Festival Partners


Shawn Lim
reporter, asia pacific, The Drum
Michelle Yip
chief marketing officer for singapore, Lazada