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Shoppertainment: how Lazada is combining e-commerce, livestreaming and entertainment

10:00 BST / 05:00 EST / 17:00 SST Fri April 17th

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Lazada, one of Southeast Asia’s biggest e-commerce brands, coined the term ’Shoppertainment. Michelle Yip, chief marketing officer for Singapore at Lazada, joins The Drum, to explain how retail transformation is especially relevant during the coronavirus pandemic.

Festival Partners


Speakers


Shawn Lim
reporter, asia pacific, The Drum
Michelle Yip
chief marketing officer for singapore, Lazada