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Brand safety best practices during an evolving news cycle

10:00 GMT / 05:00 EST / 17:00 SST Thu April 23rd


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The current crisis has sent shockwaves throughout the digital advertising ecosystem. The new norm has redefined sensitivities around consumer engagement, brand recognition, and advertising strategies. DoubleVerify EMEA managing director, Tanzil Bukhari, global media director at Bacardi, Stacy Gratz and PHD head of digital services, global business, James Buckle, talk to The Drum about how best to adapt to these dynamic changes.

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Speakers


James Buckle
head of digital services, global business, PHD Worldwide
Stacy Gratz
global media director, Bacardi
Tanzil Bukhari
managing director, emea, DoubleVerify
Stephen Lepitak
executive editor, The Drum