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The current crisis has sent shockwaves throughout the digital advertising ecosystem. The new norm has redefined sensitivities around consumer engagement, brand recognition, and advertising strategies. DoubleVerify EMEA managing director, Tanzil Bukhari, global media director at Bacardi, Stacy Gratz and PHD head of digital services, global business, James Buckle, talk to The Drum about how best to adapt to these dynamic changes.