Marketing can change the world
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Fireside chat with Brian Whipple, chief executive of Accenture Interactive and the guest editor for the March edition of The Drum. Whipple has made a career out of helping clients retool their businesses for the modern age. He speaks to The Drum’s senior editor, Katie Deighton about how he’s seen the transformation agenda develop over the last two decades, how it can be all consuming for businesses and the steps the c-suite should take to make transformation as seamless as possible.
