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Digital Transformation - no longer a buzzword

11:30 GMT / 07:30 EST / 19:30 SST Wed March 18th

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Buzzword bingo is a favorite pastime in our industry and often digital transformation will top the chart. But already in 2020, it’s become a phrase that no brand or business can get away from.

The Drum will talk to industry experts to explain why digital transformation must lose its buzzword status and become the new reality. And critically, ask the question, what the heck is digital transformation anyway?

Festival Partners


Rebecca Stewart
senior reporter, The Drum
David Lowe
strategy partner, Digitas UK
Tariq Duff
head of client partnerships, Unit 9
Debbie Vavangas
global garage lead, vp, global business services, IBM iX