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Unprecedented disruption: how the coronavirus is impacting the global advertising industry

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The global advertising industry is used to turmoil, but as COVID-19 spreads and world leaders escalate their response, what will be the economic impact? Will severe disruption lead to an advertising recession? As scenario planning remains at the top of everyone’s agenda, who better than BBC Global News and industry experts to unpack it all and look at what it means for brands and publishers.



Geeta Guru-Murthy
journalist and presenter, BBC News
Christian Fraser
journalist and presenter, BBC News
Andrea Catherwood
journalist and presenter, BBC News
Gemma Greaves
outgoing chief executive, The Marketing Society
Gordon Young
editor-in-chief, The Drum