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The future of brands within closed ecosystems

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Walled gardens. Media fragmentation. Closed ecosystems. These are all things that might strike fear into the heart of any marketer trying to get to the bottom of their attribution model. The Drum, in partnership with 4C Insights, invite you to come to this fascinating session to learn insights about closed ecosystems. How are brands bridging walled gardens to achieve cross-channel consistency? What technologies are needed? And how are agencies serving as navigators in this new world order?

Festival Partners


Gordon Young
editor-in-chief, The Drum
David Markovich
founder, Corona Hub
James Buckle
head of digital services, global business, PHD Worldwide
Tanzil Bukhari
managing director, emea, DoubleVerify
Stacy Gratz
global media director, Bacardi
Sean Lyons
global chief executive, R/GA
Kate O'Neill
founder, KO Insights
Gracie Page
emerging technology director, VMLY&R London
Ben Pundole
vp brand experience, Edition Hotels
Matt Bushby
uk marketing director, JustEat UK
Mark Read
chief executive officer, WPP
Pete Blackshaw
chief executive officer, Cintrifuse
Mike Penrose
chief executive officer, The Sustainability Group
Nigel Vaz
global chief executive officer, Publicis Sapient
Drew Crisp
svp digital media, marketing and products, Liverpool FC
Sam Scott
columnist, The Drum
Sir Martin Sorrell
executive chairman, S4 Capital
Philippa Snare
senior vp, emea, The Trade Desk
Jo Coombs
coo, Publicis
Sarah Ellis Davies
partner, You and Mr Jones and Blood
Pete Markey
chief marketing officer, TSB
Chad Engelgau
chief executive, IPG-owned Acxiom
Stephen Lepitak
executive editor, The Drum
Tracy De Groose
executive chair, Newsworks
Chris Sutcliffe
editor, The Drum Network
Sue Frogley
chief executive, Publicis Media
Sera Holland
co-founder, The Fawnbrake Collective
Sophie Hind
managing director, Voiceworks
Hamish McPharlin
head of insight, BBC Global News
Imogen Watson
journalist, The Drum
Robin Gadsby
founding partner & group chief executive officer, Forever Beta
Ana Milicevic
principal & co-founder, Sparrow Advisers
Joelle Dunne
senior account director, Kin + Carta Connect
Johnny Boufarhat
founder, Hopin
Martha Henriques
editor, BBC Future Planet
Guy Jones
commercial operations director, Dax Worldwide
Andy Cooney
commercial director, Croud
Jem Lloyd-Williams
ceo, Mindshare
Fabio Tambosi
head of marketing, training, sportswear, Adidas
Katrina Cimetta
paid social media manager, Domino's
Amy Keane
director of brand and innovation, &us
Jean Thomas
chief marketing officer, Pomelo
Charlotte McEleny
publisher, asia pacific, The Drum
Shawn Lim
reporter, asia pacific, The Drum
Michelle Yip
chief marketing officer for singapore, Lazada
Andy Pang
head of international marketing science, Snap Inc.
Karl Knights
vp revenue, emea, 4C Insights
Mykim Chikli
chief executive officer uk and head of product emea, Performics
Christian Toennesen
senior partner, Carnstone & Chair of Responsible Media Forum
Jeremy Mathieu
sustainability trainer and consultant, BBC
Caroline Beesley
head of digital marketing, The Co-op
Emma Kemp
campaigns manager, Possible (Climate Perks)
Tom Stancliffe
founder, Tribe
Ash Tailor
former global category director, Britvic
Kyle O'Brien
editor, The Drum
Resh Sidhu
creative director, AKQA NYC group
Martin Sewell
managing director, Rockar
Lynn Lester
managing director of events, The Drum
Andy Murray
outgoing chief customer officer, Asda
Joe McCarthy
director of performance marketing, Klaviyo
Bridey Lipscombe
managing director and co-founder, Cult LDN
Julie Cohen
chief executive officer, Across The Pond
Nic Newman
media analyst, Reuters Institute for the Study of Journalism
Geoff du Burca
chief strategy officer, MediaCom
Damon Reeve
chief executive officer, The Ozone Project
Gary Clarke
sales director, Takumi
Sam Bradley
assistant editor, The Drum
Geeta Guru-Murthy
journalist and presenter, BBC News
Nicole Yershon
founder and ceo, NY Collective
Rania Robinson
chief executive officer, Quiet Storm
Leo Rayman
founder and ceo, Grey Consulting
David Wheldon
former marketing director, RBS
Beverley D'Cruz
chief marketing officer, Pizza Hut, UK & Europe
Chester King
chief executive officer, British Esports Association
Arjoon Bose
marketing head, europe and australasia, brand experience, General Mills
Mark Melling
head of ryot studio emea and 5g lead, Verizon Media
Emily Somers
outgoing chief marketing officer, Domino's
Jeetendr Sehdev
new york times bestselling author & celebrity branding authority, Author
Vincent Gillet
vp international marketing, Hertz
Laura Jordan Bambach
chief creative officer, Mr President
Tariq Khan
vice president of consumer experience, Coty
Sonoo Singh
associate editor, The Drum
Natalia Talkowska
founder, Natalka Design
Nick Crawford
founder and ceo, Work Networks
Caroline Paris
creative director, Brave
Charlotte Willcocks
creative strategist, Impero
David Alberts
chairman and co-founder, Been There Done That
Cheryl Calverley
chief marketing officer, Eve Sleep
Jen Faull
brands editor, The Drum
Lubomira Rochet
chief digital officer, L'Oreal
Alex McCloy
senior digital director, NOW That's What I Call Music
Katie Deighton
senior reporter, The Drum
Brian Whipple
global chief executive, Accenture Interactive
Jon Buss
managing director, uk & northern europe, Yext
Jon Hunter
head of design, Transport for London
Alex Hayward
director of strategic development, Adobe
Gemma Greaves
outgoing chief executive, The Marketing Society
Andrea Catherwood
journalist and presenter, BBC News
Christian Fraser
journalist and presenter, BBC News
Chris Macdonald
global president, advertising and allied agencies, McCann Worldgroup
Nicky Bullard
chairwoman & chief creative officer, MRM McCann
Imogen Coles
influence director, Ogilvy
Mark Fiddes
ecd, Havas, Middle East
Scott Mcleod
head of communications & engagement, Everton Football Club
Claudia Ziegenbein
head of paid search, MediaCom UK
Adrian Phipps
global seo director, GSK
Elizabeth Knights-Ward
content marketing lead, LinkedIn
Gabi Mostert
creative director, Iris
Eniola Aluko
sporting director, Aston Villa W.F.C
Tom Corbett
group head of sponsorships and media, Barclays
Rebecca Stewart
senior reporter, The Drum
Tariq Duff
head of client partnerships, Unit 9
David Lowe
strategy partner, Digitas UK
Debbie Vavangas
global garage lead, vp, global business services, IBM iX
Matt Lever
chief creative officer, BMB
Mary Portas
founder and ecd, Portas Agency
James Manderson
gm & vp success, Braze EMEA
Edie Crosland-Wood
art director, Publicis•Poke
Becky McOwen-Banks
executive creative director, Vayner Media
Meg Moss
senior manager business development, Adobe
Harsh Kapadia
executive creative director, VMLY&R
Samantha Fishbein
co-founder and coo, Betches
Brian Williams
creative director, Publicis Poke
Josh Blacksmith
senior director - global consumer relationships and engagement, Kimberly-Clark
Jeremy Hull
vp innovation, iProspect
Christi Olson
head of evangelism for search, Microsoft
Paul Nasse
managing director, northern europe, Integral Ad Science
James Kirkham
chief business officer, Defected Records
Andy Dougan
head of experiential and global business partner, Geometry
Ben Lovett
member of mumford & sons and ceo, Venue Group
Cindy Gallop
founder, Makelovenotporn and Ifwerantheworld
Marla Kaplowitz
chief executive officer, 4As
Dede Laurentino
chief creative officer, Ogilvy UK
Ana Milicevic
principal & co-founder, Sparrow Digital
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