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Taking a ‘streaming first’ approach to marketing


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Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s European sales director Mike Shaw will map out where the strongest opportunities currently lie for marketers. He will share client case studies, fact and figures as well as actionable insights regarding how marketers can adopt a ‘streaming first’ approach right away.

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