2020 has created novel challenges for digital advertisers and accelerated trends already underway around platform consolidation, supply path optimisation, and a focus on quality. Now, with increased governmental regulation, privacy and browser tracking controls, and the deprecation of third-party cookies, many of digital’s tried and tested practices will require a serious rethink. As these changes have serious implications for how brands and agencies plan, execute, and measure their digital advertising, in this session we will explore the top areas buyers should be focused on to ensure the effectiveness of their programmatic buying into the future.
If you worry that your account-based marketing investment is not generating the ROI you expected then you are not alone. To shed light on why many organizations have not built the... read more
Marketers that have been dynamic through the adversities of 2020 are set for success in the future. This discussion will cut through the challenges brands have faced and look into... read more
As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.
According to the Lords Select Committee on Democracy... read more
Businesses and agencies alike have been pivoting into e-commerce—because they had to. Now that we have adapted, what’s next? Where are new revenue streams? What hard-knocks lessons... read more
From China to the world, almost any major brand has a strategy for sales on 11.11. What started as Singles Day is now the world’s biggest online shopping day. Chris Tung, CMO at... read more
Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s... read more
Social media is a powerful marketing channel but it can be a transformative ally for businesses having to work at the speed of culture, technology and ever-changing consumer expectations.... read more