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The upsides and barriers to end-to-end transformation


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If you Google ‘digital transformation’, you’ll get 439 million results. That’s a lot of transforming. And most of it is still a work in progress. Yet, there’s one significant aspect of transformation that has been overlooked: connecting agile digital marketing to agile digital infrastructure. More than ever, the all-important ‘front end’ of real-time marketing and customer experience needs to be transformed in lock-step with the equally important ‘back end.’ As customer needs and market opportunities evolve, a fully connected CX/customer journey powered by real-time data and intelligence can be a competitive advantage and increasingly is a business mandatory. In this session, leaders from two of world’s the most highly awarded digital agencies address the huge upside (and not inconsiderable barriers) to end-to-end transformation.

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