Problem Solved
The pandemic and remote working have shown companies gaps in their digital strategies. Collaboration between teams, agile technology and tools are now king when it comes to delivering customer experiences. This panel brings together experts to talk about how they’ve been improving their digital strategy in 2020, and discuss how to optimise their business for scale, not survival, in 2021 and beyond. More speakers to be announced.
A new demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI. Today’s marketers are operating... read more
Chipotle’s secret for success is leading with culture. The popular restaurant chain has excelled at driving sales by taking what people love about the brand and then bringing it... read more
In a tough year for consumers, a brand's purpose takes center stage as people buy from business that show empathy and long-term commitments to issues that matter to them. Purpose... read more
From China to the world, almost any major brand has a strategy for sales on 11.11. What started as Singles Day is now the world’s biggest online shopping day. Chris Tung, CMO at... read more
This session brings together a practical guide for how brands should best partner with eSports talent, from the talent itself. Pro player Chiang Wen Jun and eSports expert Ampverse’s... read more
Most marketers now have their brand safety strategies laid out but with an increasing reliance on data, it’s becoming imperative to consider data safety. The Drum brings together... read more
Join Postclick, The Drum and industry experts for a panel that will fuse real cases of success with personalization, helping the industry understand what is achievable today, while... read more
CTV has been much-lauded as a top investment for brands and publishers alike, but what are consumers really watching and what does this mean for advertisers? This panel will use... read more
