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Creating emotive advertising starts with storytelling, but in a world where you need to reach more of the target audience, quickly, scaling stories takes the right strategy and tools.
This panel will uncover the strategies of top brands that have had success with storytelling campaigns, at scale and at speed.
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Big, creative and impactful formats will still be the coveted creative route for many CMOs. But in a world of speed and agility, how can marketers do this in a personalised and flexible... read more
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