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2020: The tipping point for TV


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2020 has forced us over the threshold, with more US households now addressable through streaming services than via traditional, linear TV. For many advertisers, this has finally created the opportunity to apply data to their massive TV spend. For others, it’s a scary new world where best practices for upfront buying no longer apply.

Join our panel as they discuss how advertisers can use Connected TV to build on their linear investments and how Connected TV provides a premium brand-safe alternative to user-generated content.

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