Problem Solved
As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.
According to the Lords Select Committee on Democracy and Digital Technologies report, published in June, we are facing a ‘pandemic of misinformation.’ Can we trust anything anymore? This is brought into sharp focus in an age when we face two generation defining emergencies; COVID and Climate. A new report sheds light on the patterns and of misinformation online about both the pandemic and the climate emergency. But what can the media industry do? This panel brings together experts to discuss why we need to have trust, transparency and truth in the media, and the science, if we are going to make a collective difference.
• What does the report discover?
• Why is this so important for the climate?
• How will the seismic changes happening with COP26 and the drive for net zero affect brands?
• The three t’s – can all three bring brands success?
• Investing in media wisely – trust goes both ways, what do advertisers need to look out for?
If you would like to view the QCF report please head to https://mediabounty.com/news/how-to-win-against-climate-misinformation/'
Join Managing Director of Events, Lynn Lester & special guests as she reveals the winners of The Drum Awards for Social Media 2020.
read more
Big, creative and impactful formats will still be the coveted creative route for many CMOs. But in a world of speed and agility, how can marketers do this in a personalised and flexible... read more
The pandemic and remote working have shown companies gaps in their digital strategies. Collaboration between teams, agile technology and tools are now king when it comes to delivering... read more
In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
Marketers that have been dynamic through the adversities of 2020 are set for success in the future. This discussion will cut through the challenges brands have faced and look into... read more
If you worry that your account-based marketing investment is not generating the ROI you expected then you are not alone. To shed light on why many organizations have not built the... read more
As digital and media innovation takes on warp speed, creativity and production challenges can be left behind. Is technology the answer to creative agility and how can brands keep... read more
Most marketers now have their brand safety strategies laid out but with an increasing reliance on data, it’s becoming imperative to consider data safety. The Drum brings together... read more
