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From China to the world, almost any major brand has a strategy for sales on 11.11. What started as Singles Day is now the world’s biggest online shopping day. Chris Tung, CMO at Alibaba talks about how the brand created 11.11 and still continues to innovate, year after year.
CTV has been much-lauded as a top investment for brands and publishers alike, but what are consumers really watching and what does this mean for advertisers? This panel will use... read more
Digital media and programmatic advertising have been troubled with questions around transparency since the technologies first disrupted media. Now, marketplaces are maturing into... read more
2020 has forced us over the threshold, with more US households now addressable through streaming services than via traditional, linear TV. For many advertisers, this has finally... read more
Join Managing Director of Events, Lynn Lester as she reveals the winners of The Drum Awards for Digital Industries 2020.read more
As digital and media innovation takes on warp speed, creativity and production challenges can be left behind. Is technology the answer to creative agility and how can brands keep... read more
Businesses and agencies alike have been pivoting into e-commerce—because they had to. Now that we have adapted, what’s next? Where are new revenue streams? What hard-knocks lessons... read more