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Most marketers now have their brand safety strategies laid out but with an increasing reliance on data, it’s becoming imperative to consider data safety. The Drum brings together a panel of digital experts to talk about toxic data and how brands can create a strategy that’s privacy-conscious and consumer-first.
If you Google ‘digital transformation’, you’ll get 439 million results. That’s a lot of transforming. And most of it is still a work in progress. Yet, there’s one significant aspect... read more
Most marketers now have their brand safety strategies laid out but with an increasing reliance on data, it’s becoming imperative to consider data safety. The Drum brings together... read more
Digital media and programmatic advertising have been troubled with questions around transparency since the technologies first disrupted media. Now, marketplaces are maturing into... read more
Creating emotive advertising starts with storytelling, but in a world where you need to reach more of the target audience, quickly, scaling stories takes the right strategy and tools.
This... read more
Chipotle’s secret for success is leading with culture. The popular restaurant chain has excelled at driving sales by taking what people love about the brand and then bringing it... read more
A new demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI. Today’s marketers are operating... read more
The pandemic and remote working have shown companies gaps in their digital strategies. Collaboration between teams, agile technology and tools are now king when it comes to delivering... read more
Gaming is a lot more than shoot ‘em ups for young boys, but how much does the good and the great of the industry really know about this essential digital marketing channel? The Drum... read more