As the NFL's London Games return after a pandemic-enforced hiatus, the sports giant's director of digital and social content, Jamie King, gives us a play-by-play rundown of its off-field strategy. In this candid session in the midst of preparation at Tottenham Hotspur Stadium, King talks to us about the tactics the NFL is using to reach younger fans, the content strategies it deploys on each of its key channels, and why it's diverting some spend from previously prioritized platforms.
CTV represents an extraordinary opportunity to create a better advertising experience – one that is relevant, tells a compelling story that matters to the specific household, and... read more
B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in... read more
The industry is moving towards a default of being privacy-first after a slew of regulations around the world put consumers back in charge. But is privacy-first inherently good or... read more
As the NFL's London Games return after a pandemic-enforced hiatus, the sports giant's director of digital and social content, Jamie King, gives us a play-by-play rundown... read more
The race to have a solid first-party data strategy is on, as the industry watches the gradually diminished use of the cookie. Ahead of the curve is leading publisher News Corp in... read more
What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization... read more
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more