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CTV represents an extraordinary opportunity to create a better advertising experience – one that is relevant, tells a compelling story that matters to the specific household, and allows the consumer to take action in a way that is non-intrusive and fosters a closer relationship with the brand. So if creative is responsible for driving 47% of advertising campaign sales – more or less contributing as much to a brand’s in-market success as reach, targeting, recency and context combined – according to a recent Nielsen study, where do the creative opportunities for CTV lie? In this session, we will explore how CTV provides an entirely new canvas for marketers with new content capabilities, creative formats, and audiences with new expectations and challenge the industry to abandon legacy approaches and reinvent the medium by putting the consumer and the creative ad experience at the centre.
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Exclusively broadcasting at 10am BST then on-demand thereafter.
"Is your head in a spin about the future of Advanced TV advertising and how to navigate through 2022?"
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Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this... read more
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Take that Burger King. Wendy’s has leapfrogged this mighty competitor in the burger wars. How did they do it? Was it Rick and Morty’s doing? And what’s with all their chatter... read more
