Event has finished for the day. All content will be on demand from tomorrow.
CTV represents an extraordinary opportunity to create a better advertising experience – one that is relevant, tells a compelling story that matters to the specific household, and allows the consumer to take action in a way that is non-intrusive and fosters a closer relationship with the brand. So if creative is responsible for driving 47% of advertising campaign sales – more or less contributing as much to a brand’s in-market success as reach, targeting, recency and context combined – according to a recent Nielsen study, where do the creative opportunities for CTV lie? In this session, we will explore how CTV provides an entirely new canvas for marketers with new content capabilities, creative formats, and audiences with new expectations and challenge the industry to abandon legacy approaches and reinvent the medium by putting the consumer and the creative ad experience at the centre.
The Drum will bring together futurists and digital leaders to sneak preview the next technology in retail. With many countries moving back to physical retail, how will the shop of... read more
While it may seem the only constant in digital is change, this session will help distil the future of ad tech into three important trends in APAC. Industry leader Sonal Patel, managing... read more
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more
“Alexa, when will my order arrive?” The way that consumers are engaging with brands and retailers has evolved massively and the explosion of touchpoints brings a whole new set... read more
The industry is moving towards a default of being privacy-first after a slew of regulations around the world put consumers back in charge. But is privacy-first inherently good or... read more
Exclusively broadcasting at 10am BST then on-demand thereafter.
"Is your head in a spin about the future of Advanced TV advertising and how to navigate through 2022?"
Join... read more
Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers... read more
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more