Marketers that have been dynamic through the adversities of 2020 are set for success in the future. This discussion will cut through the challenges brands have faced and look into how future trends have been shaped by the events of this year. Join Chris Carter, marketing and e-commerce director , UK, Ireland and Spain at Specsavers and Marc Ó Fathaigh, UK country manager, Criteo, in looking towards a very digital festive period and beyond.
CTV has been much-lauded as a top investment for brands and publishers alike, but what are consumers really watching and what does this mean for advertisers? This panel will use... read more
Social media is a powerful marketing channel but it can be a transformative ally for businesses having to work at the speed of culture, technology and ever-changing consumer expectations.... read more
Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s... read more
If you worry that your account-based marketing investment is not generating the ROI you expected then you are not alone. To shed light on why many organizations have not built the... read more
In a tough year for consumers, a brand's purpose takes center stage as people buy from business that show empathy and long-term commitments to issues that matter to them. Purpose... read more
Join Managing Director of Events, Lynn Lester as she reveals the winners of The Drum Awards for Digital Industries 2020.read more