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Marketers that have been dynamic through the adversities of 2020 are set for success in the future. This discussion will cut through the challenges brands have faced and look into how future trends have been shaped by the events of this year. Join Chris Carter, marketing and e-commerce director , UK, Ireland and Spain at Specsavers and Marc Ó Fathaigh, UK country manager, Criteo, in looking towards a very digital festive period and beyond.
Most marketers now have their brand safety strategies laid out but with an increasing reliance on data, it’s becoming imperative to consider data safety. The Drum brings together... read more
Marketers that have been dynamic through the adversities of 2020 are set for success in the future. This discussion will cut through the challenges brands have faced and look into... read more
A new demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI. Today’s marketers are... read more
If you Google ‘digital transformation’, you’ll get 439 million results. That’s a lot of transforming. And most of it is still a work in progress. Yet, there’s one significant... read more
If you worry that your account-based marketing investment is not generating the ROI you expected then you are not alone. To shed light on why many organizations have not built the... read more
In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
Chipotle’s secret for success is leading with culture. The popular restaurant chain has excelled at driving sales by taking what people love about the brand and then bringing it... read more
The pandemic and remote working have shown companies gaps in their digital strategies. Collaboration between teams, agile technology and tools are now king when it comes to delivering... read more