Marketers that have been dynamic through the adversities of 2020 are set for success in the future. This discussion will cut through the challenges brands have faced and look into how future trends have been shaped by the events of this year. Join Chris Carter, marketing and e-commerce director , UK, Ireland and Spain at Specsavers and Marc Ó Fathaigh, UK country manager, Criteo, in looking towards a very digital festive period and beyond.
As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.
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Join Managing Director of Events, Lynn Lester as she reveals the winners of The Drum Awards for Digital Industries 2020.read more
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In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
2020 has forced us over the threshold, with more US households now addressable through streaming services than via traditional, linear TV. For many advertisers, this has finally... read more