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Marketers that have been dynamic through the adversities of 2020 are set for success in the future. This discussion will cut through the challenges brands have faced and look into how future trends have been shaped by the events of this year. Join Chris Carter, marketing and e-commerce director , UK, Ireland and Spain at Specsavers and Marc Ó Fathaigh, UK country manager, Criteo, in looking towards a very digital festive period and beyond.
2020 has created novel challenges for digital advertisers and accelerated trends already underway around platform consolidation, supply path optimisation, and a focus on quality.... read more
In a tough year for consumers, a brand's purpose takes center stage as people buy from business that show empathy and long-term commitments to issues that matter to them. Purpose... read more
Chipotle’s secret for success is leading with culture. The popular restaurant chain has excelled at driving sales by taking what people love about the brand and then bringing it... read more
As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.
According to the Lords Select Committee on Democracy... read more
This session brings together a practical guide for how brands should best partner with eSports talent, from the talent itself. Pro player Chiang Wen Jun and eSports expert Ampverse’s... read more
Big, creative and impactful formats will still be the coveted creative route for many CMOs. But in a world of speed and agility, how can marketers do this in a personalised and flexible... read more
If you worry that your account-based marketing investment is not generating the ROI you expected then you are not alone. To shed light on why many organizations have not built the... read more
Advertising dollars are shifting onto new platforms, with TV having a renaissance moment thanks to CTV, OTT and other streaming technologies. Consumers are starting to spend more... read more
