Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s European sales director Mike Shaw will map out where the strongest opportunities currently lie for marketers. He will share client case studies, fact and figures as well as actionable insights regarding how marketers can adopt a ‘streaming first’ approach right away.
As consumer consumption of media fragments across screens; mobile, desktop, and TV, so too does the need for trusted tech that ensures campaigns reach real, relevant people. This... read more
In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
If you worry that your account-based marketing investment is not generating the ROI you expected then you are not alone. To shed light on why many organizations have not built the... read more
Creating emotive advertising starts with storytelling, but in a world where you need to reach more of the target audience, quickly, scaling stories takes the right strategy and tools.
This...
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Join Managing Director of Events, Lynn Lester & special guests as she reveals the winners of The Drum Awards for Social Media 2020.
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2020 has forced us over the threshold, with more US households now addressable through streaming services than via traditional, linear TV. For many advertisers, this has finally... read more
Advertising dollars are shifting onto new platforms, with TV having a renaissance moment thanks to CTV, OTT and other streaming technologies. Consumers are starting to spend more... read more
Join managing director of events, Lynn Lester & special guests as she reveals the winners of The Drum Awards for Digital Advertising APAC 2020.
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