Schedule Speakers Partners About Member Exclusives

Future-proofing your programmatic buying strategy

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below

You acknowledge that your personal information will be shared with IPONWEB (T&Cs) Your information will be processed in line with their terms and conditions.

Watch Now

2020 has created novel challenges for digital advertisers and accelerated trends already underway around platform consolidation, supply path optimisation, and a focus on quality. Now, with increased governmental regulation, privacy and browser tracking controls, and the deprecation of third-party cookies, many of digital’s tried and tested practices will require a serious rethink. As these changes have serious implications for how brands and agencies plan, execute, and measure their digital advertising, in this session we will explore the top areas buyers should be focused on to ensure the effectiveness of their programmatic buying into the future.

Join The Conversation

#

Featuring

Charlotte McEleny

deputy and Asia Pacific editor, The Drum

Read Bio

Niraj Nagpal

director of business development, APAC, IPONWEB

More Sessions

On Demand

Brand safety: protecting your brand from questionable content

In partnership with Media Bounty

As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.

According to the Lords Select Committee on Democracy... read more

Watch

Featuring

Jake Dubbins

managing director of Media Bounty, co-chair of the Conscious Advertising Network

Featuring

Bryony Worthington

co-director of quadrature climate foundation and crossbench member of the house of lords, House of Lords

Featuring

Ben Webster

environment editor, The Times

On Demand

How marketing with purpose drives business

In partnership with Microsoft

In a tough year for consumers, a brand's purpose takes center stage as people buy from business that show empathy and long-term commitments to issues that matter to them. Purpose... read more

Watch

Featuring

Gordon Young

founder, The Drum

Featuring

Steven Moy

chief executive officer, Barbarian

Featuring

MJ DePalma

head of inclusive marketing, Microsoft Advertising

Featuring

Jeffrey Whitford

head of global corporate responsibility and life science branding, Merck

Featuring

Melissa Noakes

head of sponsorship & events, Santander UK

On Demand

Taking a ‘streaming first’ approach to marketing

In partnership with Roku

Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s... read more

Watch

Featuring

Kenneth Hein

US editor, The Drum

Featuring

Mike Shaw

director of sales, Europe, Roku

On Demand

Five key pitfalls to avoid in Enterprise-Class ABM

In partnership with MRP

If you worry that your account-based marketing investment is not generating the ROI you expected then you are not alone. To shed light on why many organizations have not built the... read more

Watch

Featuring

Kenneth Hein

US editor, The Drum

Featuring

Kevin Cunningham

chief executive officer, MRP

Featuring

Matt Garisch

head of customer engagement, The Crocodile

Featuring

Anamika Gupta

director, head of customer marketing, Fujitsu America Inc.

Featuring

Jada Balster

VP marketing, Workfront

On Demand

The personalization pioneers

In partnership with Postclick

Join Postclick, The Drum and industry experts for a panel that will fuse real cases of success with personalization, helping the industry understand what is achievable today, while... read more

Watch

Featuring

Scott Gillum

founder & chief executive officer, Carbon Design

Featuring

Tyson Quick

founder & chief executive officer, Postclick

Featuring

Scott Brinkman

VP, growth, Nom Nom

Featuring

Andrew Grant

VP, growth, eSalon

On Demand

The Drum Awards for Social Media Virtual Show

Join Managing Director of Events, Lynn Lester & special guests as she reveals the winners of The Drum Awards for Social Media 2020.

Watch

Featuring

Lynn Lester

managing director of events, The Drum

On Demand

The Drum Awards for Content Virtual Show

Join head of content, Cameron Clarke & special guests as she reveals the winners of The Drum Awards for Content 2020.

Watch

Featuring

Cameron Clarke

head of content, The Drum

On Demand

Understanding social media’s economic, cultural and transformative power

In partnership with Hootsuite

Social media is a powerful marketing channel but it can be a transformative ally for businesses having to work at the speed of culture, technology and ever-changing consumer expectations.... read more

Watch

Featuring

Mark Abrami

senior value realisation consultant, Hootsuite

Featuring

Dominique Elsey

industry marketing strategist, Hootsuite

Featuring

Chris Sutcliffe

editor, The Drum Network

View full Schedule

Transformation / Technology / Creativity / Data

See what else is coming up at The Drum

View Calendar