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2020 has created novel challenges for digital advertisers and accelerated trends already underway around platform consolidation, supply path optimisation, and a focus on quality. Now, with increased governmental regulation, privacy and browser tracking controls, and the deprecation of third-party cookies, many of digital’s tried and tested practices will require a serious rethink. As these changes have serious implications for how brands and agencies plan, execute, and measure their digital advertising, in this session we will explore the top areas buyers should be focused on to ensure the effectiveness of their programmatic buying into the future.
Join Managing Director of Events, Lynn Lester as she reveals the winners of The Drum Awards for Digital Industries 2020.
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Member Exclusive
5G technology has been on the horizon for some time now but what will that mean for consumers, and therefore marketers, when it hits the mainstream? In this session, Siok Hoon Gan,... read more
Member Exclusive
As SVP of digital transformation, Chris Chesebro is no stranger to innovation. In this session, he will discuss what innovation means to Coty and how its strategy is evolving. <... read more
In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
CTV has been much-lauded as a top investment for brands and publishers alike, but what are consumers really watching and what does this mean for advertisers? This panel will use... read more
Creating emotive advertising starts with storytelling, but in a world where you need to reach more of the target audience, quickly, scaling stories takes the right strategy and tools.
This...
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Whatsapp is truly a global brand, being used across hundreds of countries across the world. Whatsapp global head of brand and consumer marketing Eshan Ponnadurai talks about the... read more
Advertising dollars are shifting onto new platforms, with TV having a renaissance moment thanks to CTV, OTT and other streaming technologies. Consumers are starting to spend more... read more
