2020 has created novel challenges for digital advertisers and accelerated trends already underway around platform consolidation, supply path optimisation, and a focus on quality. Now, with increased governmental regulation, privacy and browser tracking controls, and the deprecation of third-party cookies, many of digital’s tried and tested practices will require a serious rethink. As these changes have serious implications for how brands and agencies plan, execute, and measure their digital advertising, in this session we will explore the top areas buyers should be focused on to ensure the effectiveness of their programmatic buying into the future.
As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.
According to the Lords Select Committee on Democracy... read more
In a tough year for consumers, a brand's purpose takes center stage as people buy from business that show empathy and long-term commitments to issues that matter to them. Purpose... read more
Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s... read more
If you worry that your account-based marketing investment is not generating the ROI you expected then you are not alone. To shed light on why many organizations have not built the... read more
Join Postclick, The Drum and industry experts for a panel that will fuse real cases of success with personalization, helping the industry understand what is achievable today, while... read more
Join Managing Director of Events, Lynn Lester & special guests as she reveals the winners of The Drum Awards for Social Media 2020.
read moreJoin head of content, Cameron Clarke & special guests as she reveals the winners of The Drum Awards for Content 2020.
read moreSocial media is a powerful marketing channel but it can be a transformative ally for businesses having to work at the speed of culture, technology and ever-changing consumer expectations.... read more