Event has finished for the day. All content will be on demand from tomorrow.
As consumer consumption of media fragments across screens; mobile, desktop, and TV, so too does the need for trusted tech that ensures campaigns reach real, relevant people. This panel of experts will get under the hood of why a trusted ecosystem is a win-win for everyone involved and delve into how to beat the challenges of using data across multiple screens.
Marketers that have been dynamic through the adversities of 2020 are set for success in the future. This discussion will cut through the challenges brands have faced and look into... read more
A new demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI. Today’s marketers are... read more
As consumer consumption of media fragments across screens; mobile, desktop, and TV, so too does the need for trusted tech that ensures campaigns reach real, relevant people. This... read more
As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.
According to the Lords Select Committee on Democracy... read more
As SVP of digital transformation, Chris Chesebro is no stranger to innovation. In this session, he will discuss what innovation means to Coty and how its strategy is evolving. <... read more
Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s... read more
5G technology has been on the horizon for some time now but what will that mean for consumers, and therefore marketers, when it hits the mainstream? In this session, Siok Hoon Gan,... read more
Social media is a powerful marketing channel but it can be a transformative ally for businesses having to work at the speed of culture, technology and ever-changing consumer expectations.... read more