As consumer consumption of media fragments across screens; mobile, desktop, and TV, so too does the need for trusted tech that ensures campaigns reach real, relevant people. This panel of experts will get under the hood of why a trusted ecosystem is a win-win for everyone involved and delve into how to beat the challenges of using data across multiple screens.
If you Google ‘digital transformation’, you’ll get 439 million results. That’s a lot of transforming. And most of it is still a work in progress. Yet, there’s one significant... read more
Big, creative and impactful formats will still be the coveted creative route for many CMOs. But in a world of speed and agility, how can marketers do this in a personalised and flexible... read more
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With demand for content higher than ever, Universal Production Music is developing technological advancements to make it easier for advertisers to find the track they need. Voice... read more
In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
Creating emotive advertising starts with storytelling, but in a world where you need to reach more of the target audience, quickly, scaling stories takes the right strategy and tools.
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Most marketers now have their brand safety strategies laid out but with an increasing reliance on data, it’s becoming imperative to consider data safety. The Drum brings together... read more
As consumer consumption of media fragments across screens; mobile, desktop, and TV, so too does the need for trusted tech that ensures campaigns reach real, relevant people. This... read more
In a tough year for consumers, a brand's purpose takes center stage as people buy from business that show empathy and long-term commitments to issues that matter to them. Purpose... read more
