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Chipotle on moving at the speed of culture

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Chipotle’s secret for success is leading with culture. The popular restaurant chain has excelled at driving sales by taking what people love about the brand and then bringing it to life during the right cultural moments on consumers’ favorite platforms. This means acting fast, experimenting and even scaring the C-suite every now and again. This session will explore what’s working, why and what you can learn from Chipotle’s ‘viral’ hits.

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Featuring

Kenneth Hein

US editor, The Drum

Tressie Lieberman

VP, digital and off-premise, Chipotle Mexican Grill

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