The Drum Awards Festival - Extended Deadline

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Chipotle on moving at the speed of culture

Event has finished for the day. All content will be on demand from tomorrow.

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Chipotle’s secret for success is leading with culture. The popular restaurant chain has excelled at driving sales by taking what people love about the brand and then bringing it to life during the right cultural moments on consumers’ favorite platforms. This means acting fast, experimenting and even scaring the C-suite every now and again. This session will explore what’s working, why and what you can learn from Chipotle’s ‘viral’ hits.

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