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Whatsapp is truly a global brand, being used across hundreds of countries across the world. Whatsapp global head of brand and consumer marketing Eshan Ponnadurai talks about the task of keeping up with consumers globally and building a brand that’s both globally consistent and locally relevant.
As consumer consumption of media fragments across screens; mobile, desktop, and TV, so too does the need for trusted tech that ensures campaigns reach real, relevant people. This... read more
Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s... read more
As digital and media innovation takes on warp speed, creativity and production challenges can be left behind. Is technology the answer to creative agility and how can brands keep... read more
In a tough year for consumers, a brand's purpose takes center stage as people buy from business that show empathy and long-term commitments to issues that matter to them. Purpose... read more
Creating emotive advertising starts with storytelling, but in a world where you need to reach more of the target audience, quickly, scaling stories takes the right strategy and tools.
This... read more
With demand for content higher than ever, Universal Production Music is developing technological advancements to make it easier for advertisers to find the track they need. Voice... read more