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Most marketers now have their brand safety strategies laid out but with an increasing reliance on data, it’s becoming imperative to consider data safety. The Drum brings together a panel of digital experts to talk about toxic data and how brands can create a strategy that’s privacy-conscious and consumer-first.
Join Postclick, The Drum and industry experts for a panel that will fuse real cases of success with personalization, helping the industry understand what is achievable today, while... read more
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With demand for content higher than ever, Universal Production Music is developing technological advancements to make it easier for advertisers to find the track they need. Voice... read more
Join Managing Director of Events, Lynn Lester & special guests as she reveals the winners of The Drum Awards for Social Media 2020.
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2020 has forced us over the threshold, with more US households now addressable through streaming services than via traditional, linear TV. For many advertisers, this has finally... read more
Gaming is a lot more than shoot ‘em ups for young boys, but how much does the good and the great of the industry really know about this essential digital marketing channel? The... read more
As digital and media innovation takes on warp speed, creativity and production challenges can be left behind. Is technology the answer to creative agility and how can brands keep... read more
In a tough year for consumers, a brand's purpose takes center stage as people buy from business that show empathy and long-term commitments to issues that matter to them. Purpose... read more
A new demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI. Today’s marketers are... read more
