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Advertising dollars are shifting onto new platforms, with TV having a renaissance moment thanks to CTV, OTT and other streaming technologies. Consumers are starting to spend more time on these platforms, making it an attractive investment for brands, but they are not without brand safety challenges. This panel will help uncover the tools to stay brand safe while investing in advanced TV.
The pandemic and remote working have shown companies gaps in their digital strategies. Collaboration between teams, agile technology and tools are now king when it comes to delivering... read more
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With demand for content higher than ever, Universal Production Music is developing technological advancements to make it easier for advertisers to find the track they need. Voice... read more
Most marketers now have their brand safety strategies laid out but with an increasing reliance on data, it’s becoming imperative to consider data safety. The Drum brings together... read more
Whatsapp is truly a global brand, being used across hundreds of countries across the world. Whatsapp global head of brand and consumer marketing Eshan Ponnadurai talks about the... read more
Creating emotive advertising starts with storytelling, but in a world where you need to reach more of the target audience, quickly, scaling stories takes the right strategy and tools.
This...
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2020 has created novel challenges for digital advertisers and accelerated trends already underway around platform consolidation, supply path optimisation, and a focus on quality.... read more
As digital and media innovation takes on warp speed, creativity and production challenges can be left behind. Is technology the answer to creative agility and how can brands keep... read more
From China to the world, almost any major brand has a strategy for sales on 11.11. What started as Singles Day is now the world’s biggest online shopping day. Chris Tung, CMO at... read more
