Digerati - 2015
Now in its third year, The Drum Digerati is an annual celebration of the 100 most influential people across the breadth of the UK’s digital marketing industries.
This year, we called on our readers to nominate those they most admired in the industry. The nominations were then put to a panel of independent digital experts – drawn from the pool of Dadi Awards judges – to curate and rank the shortlist.
In tandem with The Drum’s Dadi Awards, which reward digital excellence, the Digerati represents our commitment to recognising the businesses, work and people excelling in modern marketing.
|Rank||Name||Job Title||Company / Organisation|
|Mark Read was appointed as chief executive of Wunderman in February 2015. He has worked for the agency’s parent network WPP since 2002 across various roles including director of strategy and board...|
|European leader||IBM Interactive Experience|
|Having worked at IBM for 18 years, Matt Candy has spent the past two years leading its newly badged digital agency Interactive Experience across Europe.
In 2014 the company won clients including...
|senior vice-president and managing director, EMEA||R/GA London|
|Matt Lodder takes responsibility for the continued commercial success and strategy of R/GA in the EMEA region, having been appointed as senior vice-president in April 2015.
He joined the business...
|chief executive, EMEA||Xaxis|
|Caspar Schlickum has only worked for two employers since graduating, one in banking, and WPP for whom he now heads up Xaxis’ EMEA offering.
As chief executive he is responsible for managing the...
|Former Trinity Mirror director Matt Brittin leads Google’s business and operations for the EMEA region, heading up teams across twelve countries.
He joined the search giant in 2007, initially...
|chief client officer||WPP|
|Lindsay is Chief Client Officer of WPP; responsible for WPP’s top global client relationships, overseeing the largest accounts with 40,000 colleagues globally and driving organic growth. She is a...|
|chief executive, Europe||SapientNitro|
|In 2015, in addition to his role as European chief executive, Nigel Vaz was named global chief strategy officer for SapientNitro.
As chief strategy officer, Vaz plays a key leadership role in...
|general manager, international||Rubicon Project|
|Jay Stevens has worked for Jimmy Carter and launched MySpace in Europe, but he ranks the crowning achievement of his career to date as building Rubicon Project internationally over the last five...|
|chief strategy officer||Adform|
|Anthony Rhind has been in the industry more than 20 years. He has been leading global digital strategy at Adfrom since May 2015, prior to this he was global chief digital officer at Carat and global...|
|chief commercial officer||Amnet|
|Louisa is the chief commercial officer for Amnet global.
Her experience ranges from strategic sales, ad technology, data marketing solutions and developing targeting and optimisation strategies....
|head of Europe|
|Bruce Daisley’s entry into the digital world came at Capital, and then Emap radio, where he took up the role of digital sales director and created a customer-focused digital team. Having previously...|
|managing director||Tribal Worldwide London|
|Tom Roberts describes himself as "a digital veteran that is, slowly creeping towards the two-decade mark,"
Having started out at Billco New Media (an early incarnation of what is now...
|vice-president, global media, Europe and Americas||Unilever|
|founder and organiser||Podge Events|
|Founder of the infamous Podge Lunch, Jones chaired the Typographic Circle for five years in the pre-digital era.
He built and sold his type studio, APT Photoset, and became a visiting lecturer in...
|founding partner and executive chairman||Essence|
|managing director, EMEA||Millennial Media|
|Starting his career at GCapMedia, formerly Capital Radio Group, Zac Pinkham found himself as the only person in the building who (at the time) knew what CPM stood for.
With more than 12 years in...
|global managing director||We Are Social|
|Robin Grant has been working in digital marketing for 18 years. Six years ago he co-founded We Are Social alongside Nathan McDonald, a former account director at MRM Worldwide.
We Are Social now...
|group head, Atlas|
|Whenever you read a profile of Ajaz Ahmed, you’ll usually find terms such as ‘precocious’, ‘whizz-kid’ or ‘pioneer’, and not without good reason, given that Ahmed founded the hugely influential...|
|chief executive officer||iProspect|
|Chris Whitelaw is the chief executive of iProspect, the UK’s leading digital performance marketing agency.
A true entrepreneur, in 2012 Aegis PLC acquired iSpy, an award-winning agency that he...
|global chief digital officer||MediaCom|
|Deirdre McGlashan kicked off her career during what she calls “the late 90s digital bloom” in San Francisco, and has gone on to work across a variety of digital marketing roles from strategy to...|
|strategy partner||Digitas London|
|James Whatley is strategy partner at Digitas UK where he works at the nexus of brand, content, and customer experience. You can find him on Twitter @Whatleydude.|
|president, global clients||VivaKi|
|After moving through the ranks of ZenithOptimedia and TMP Worldwide, Marco Bertozzi joined VivaKi in 2010 and established addressable media buying practice Audience on Demand.
In February he was...
|Nicolas Roope is a London-based cross-disciplinary creative entrepreneur behind Poke, Hulger, Plumen, Antirom and the Lovie Awards.
He studied at Liverpool John Moores University in the early 90s...
|executive creative director||Reading Room|
|Having spent the majority his career as a planner, Adam Sefton was appointed as Reading Room’s group executive creative director at the start of 2014.
Over the last 12 months, he has led the...
|Mel Exon joined BBH early in her career in 1997. Since then she has led the development of award-winning and effective cross-platform work for clients as diverse as Levi’s, British Airways,...|
|chief executive||Havas Media Group|
|Previously a media planner buyer working with the likes of P&G, Cartier and Dockers, Paul Frampton entered the digital space in the early 2000s.
He held the post of managing director at MPG...
|chief technology officer||AMV BBDO|
|co-founder and chief marketing officer||EVRYTHNG|
|Andy Hobsbawm established the first international web agency in 1994 and was European chairman of digital marketing firm Agency.com from 2003 to 2009.
He is co-founder of award winning...
|Guy Phillipson is chairman of iCrossing UK and former chief executive editor of the Internet Advertising Bureau, UK|
|Natalie is managing partner at digital transformation agency TH_NK which works with clients such as Vue, LV=, Shop Direct and Atom to set and realise their digital ambitions.
She is recognised...
|chief envisioning officer||Microsoft|
|Dave Coplin said he told his mum that one day he would be the “chief executive of a big company,” today he is chief envisioning officer at Microsoft.
Since joining Microsoft in 2005, he has...
Laura Jordan Bambach
|creative partner||Mr President|
|2015 is Laura Jordan Bambach’s 21st year in digital, of which she says: “I guess that finally makes me grown-up.”
Currently creative partner at Mr. President, she cut her teeth working at Geekgirl...
|An art school graduate who now runs a tech company, Daniel Kirby has only ever worked at startups.
He established Techdept in 2004, working as an innovation lab for brands like Microsoft, NBC...
|founding partner & global innovation director||Essence|
|Andrew kicked off his career in the financial sector in analytics, where he says he learned "the impact that data-driven insight can have on a business."
After a variety of roles in big...
|regional director, strategy, APAC||Mindshare Worldwide|
|Amy Kean admits that she had “initial ambitions to be a do-gooder” and work in educational policy, but says she quickly realised she was far better “socially and emotionally” suited to PR.
|Throughout his career, Dylan Collins has headed up several European video game tech companies, including DemonWare, which was acquired by Activision and Jolt Online, which was snapped up by GameStop...|
|Kathryn Parsons co-founded Decoded in 2011 with a mission to spread “digital enlightenment” through an understanding of the world of coding, data and the technologies behind the screen. The business...|
|chief strategy and insight officer, International||DigitasLBi|
|Fern Miller cut her teeth as a graduate planner at Delaney Fletcher Bozell and has been working as a strategist ever since.
While working for JWT, she scooped an APG Grand Prix for my work on...
|co-chief executive||Starcom MediaVest Group|
|Steve Parker leads the strategic direction and management of Starcom Mediavest’s UK operation, working closely with the group’s global executive network. In the last five years, the agency credits...|
|co-chief executive||Starcom MediaVest Group|
|As she puts it herself, Pippa Glucklich has always been “a media girl at heart”.
She started as a media trainee at DMB&B (which became MediaVest), followed by a move to Initiative Media and...
|chief executive and executive creative director||Isobar|
|Over the past 18 years Nick Bailey has creatively directed some of the most recognised work in digital, as well as - he readily points out – "lots more work that scored high for effort but is...|
|iAd director, EMEIA and APAC||Apple|
|Paul Wright was appointed to the role of director of EMEIA at iAd, Apple’s mobile advertising network, in 2013, heading up the European, Middle East, India and Africa regions.
Apple launched iAd...
|chief executive, UK||Wunderman|
|Chris Perry started as a strategist at Ogilvy & Mather before launching DNA, one of the first UK digital advertising specialists in 1996. DNA was acquired by Razorfish and became the agency'...|
|Matt Adams has spent the past seven years working agency-side, taking up the role of managing director at iProspect UK 10 months ago.
2015 has seen him lead a team of over 400 digital specialists...
|head of digital||Marie Curie|
|Claire Hazle has worked in the digital space for over 15 years.
For the past 18 months she has served as Marie Curie’s head of digital, a newly-created role designed to build and lead the charity’...
|creative director||Tribal Worldwide London|
|Victoria Buchanan started her career in digital advertising more than two decades ago.
It began in the fine art world with an interactive masters' degree, before progressing to interactive...
|managing director||Accenture Interactive|
|Mark Sherwin has spent 20 years in the digital industry, mostly agency-side.
In 2014 he made the leap to join Accenture's newly-formed digital business, and the past twelve months have seen...
|Adrian founded award-winning digital commerce agency, Blueleaf over 15 years ago.
As well steering Blueleaf in the right direction, Adrian is devoted to supporting the industry as a whole. He...
|director of digital, insight and portfolio marketing||Cancer Research UK|
|Michael Docherty is CRUK’s digital, insight and portfolio marketing director and has been with the charity since late 2007.
In 2014 he helped drive the transformation of the group’s website to...
|chief executive||Deep Focus London|
|Richard Costa D'Sa's career launched in 2004 when he joined digital agency i-level, running the Gillette, Sony and William Hill accounts before progressing to director at the agency's...|
|director, innovative solutions||Ogilvy & Mather Group UK|
|Nicole Yershon puts her success down to a “healthy appetite, an understanding of business, and an entrepreneurial streak”.
She joined Ogilvy in 2000, and overhauled the agency’s broadcast and...
|head of performance|
|“Fell in to media from uni, made redundant, started a business, failed, did some local and National Press (The Guardian – should have stayed longer, fantastic place to work), joined VNU and there got...|
|executive creative director||Iris|
|managing partner innovation||Karmarama|
|Lawrence Weber has more than 15 years’ experience in digital, integrated and creative agencies, including LBi, Lida (MandC Saatchi), Work Club and The Brooklyn Brothers, joining Karmarama in 2012...|
|chief engagement officer||Ketchum|
|Stephen Waddington is chief engagement officer at Ketchum for Ketchum, an international PR firm with 2,500 practitioners across more than 100 markets. He is responsible for driving the integration of...|
|Nadya is on a mission to deliver business change by harnessing the power of creative thinking. As the co-founder of Utopia she is doing exactly that - Utopia 'Re-wires Business for Age of...|
|senior vice-president and executive creative director, EMEA||R/GA London|
|James Temple is responsible for leading the vision and overseeing all creative work at R/GA’s London office, which opened its doors in 2006.
Since then, he has grown the agency to over 160 people...
|managing director||MediaCom Manchester|
|Until January this year Paul Cooper was joint managing director of MediaCom i-LAB UK.
He is currently managing director of the brand's Manchester operation where he has been tasked with...
|Mary Keane-Dawson’s career started at the Observer, in the dying days of the hot metal press and the dawn of desktop publishing.
She’s since played a part in creating an impressive mix of...
|Ben Dansie cut his teeth in international marketing in Tokyo and Hong Kong before returning to the UK as Founder of Omobono – a digital agency focused on corporate brands.
The firm now employs a...
|head of innovation||PHD UK|
|Anjali Ramachandran is PHD Media’s head of innovation and co-founder of Ada’s List (a network for women in tech), an advisor to Angel Academe (a pro-women angel investment group) and a mentor to...|
|co-founder and chief executive||Somo|
|After beginning his career as a fast-track graduate with British Airways, Nick Hynes helped pilot loss-making loyalty points brand Air Miles to a $62m profit within four years.
He then pioneered...
|Following what he describes as a “misspent youth buried in Astro- and then Nuclear- physics,” Jordan Harper says his passion for the internet and “possibilities it creates” led him to a career in new...|
|global digital director||Vodafone|
|As a teenager Adam Stewart established his own business in Australia and has since moved across a wide range of industry verticals in the UK, holding senior executive positions at Marks and Spencer,...|
|UK chief executive||Zone|
|Jon Davie has led Zone to a number of a blue-chip client wins including Coca-Cola, BT, Barratt Homes and Tesco.
In January 2015, the agency announced the completion of a £6m equity investment...
|senior vice-president, International||The Exchange Lab|
|Phil Guest’s 27 year media career spans TV, radio, print, digital and social where he led numerous commercial teams to success.
Prior to joining The Exchange Lab in 2011, he worked for social...
|chief revenue officer||Celtra|
|Jonathan Milne was named chief revenue officer of creative tech agency Celtra in September 2015.
He joined the firm in March 2011 as general manager, EMEA, before also taking responsibility for...
|Adam Graham is CEO of The Marketing Group PLC and has over 15 years' experience leading and growing innovative digital marketing and advertising agencies. He is also a special advisor to BIMA...|
|chief executive and owner||Code Computerlove|
|Tony Foggett started as a digital designer in 1994 before setting up and leading the digital team for an event management business in Manchester, which led to jumping ship with two others and setting...|
|formerly chief executive UK, Middle East and Africa||DigitasLBi|
|Co-Founder & CCO||Cult LDN|
|Cat Turner, co-founder and CCO, Cult
Cat Turner and her business partner Bridey Lipscombe independently founded the creative agency Cult in 2012. Their ideas and insight take some of the world’s...
|Dom Burch is the founder and MD of Why Social, a strategic marketing consultancy, and former senior director of marketing innovation and new revenue at Asda.
Trained in PR, Dom has spent the last...
|chief strategy officer||Somo|
|Ross Sleight has spent the past two decades working in digital and has been a founding member of six digital businesses.
At Somo he advises the likes of Red Bull and Universal Music on how to...
|Now managing partner at Nimbletank, David Skerrett was previously head of mobile at R/GA and before that Havas.
He has worked in digital for 15 years. Over the past seven months, his agency has...
|chief executive, UK||POSSIBLE|
|Currently UK chief executive at Possible, Miller helped found one of the UK's first digital marketing companies, DNA. It was acquired by Razorfish in 2005 and he was appointed as chief executive...|
|chief executive, UK and Australia||Jaywing|
|Rob Shaw left school and became a software developer before landing on his feet as a project manager and eventually an IT director.
In recent years he has focused on leadership roles within...
|managing director||Manning Gottlieb OMD|
|After eight years at Manning Gottlieb OMD running a breadth of digital functions and teams, Natalie Bell has recently taken on the role as managing director, demonstrating the importance of the new...|
|digital marketing director||moneysupermarket|
|chief executive and co-founder||TH_NK|
|Tarek Nseir was an early starter, founding the Th_nk agency in 2004 while still studying at university in Newcastle, before going on to open a London operation in 2008 and placing its first team...|
|managing director, digital services||Trinity Mirror|
|global chief executive||M&C Saatchi Mobile|
|James Hilton founded M&C Saatchi Mobile (formally Inside Mobile), almost 10 years ago with the aim of providing international mobile marketing solutions “with a creative edge”.
Coming top of...
|global digital partner||Carat|
|Jerry Daykin currently leads global media partnerships for the Mondelez business, as well as supporting Carat's chief digital officer in driving social media best practice across a range of key...|
|CEO||Inside Ideas Group, Dare|
|Michael Olaye kicked off his agency career at full-service agency Hyperlink-Interactive in 1999, developing WAP, ActionScript and Lingo.
Afterwards he jumped ship to small Surrey-based startup...
|global business director||Holler|
|Adam Clarkson kicked off his career at design shop Intact Design, having graduated with a degree in philosophy from the University of Greenwhich.
He then worked for Teeming before moving on to...
|founder and managing director||Lab|
|Jonny Tooze is the founder and managing director of independent digital agency Lab, which he said he “started from his bedroom as a kid by hiring some amazing people.”
Having been listed in Bima...
|founding partner||Made by Many|
|co-founder chief executive||Code Club|
|Clare Sutcliffe is co-founder and chief executive of Code Club – a nationwide network of free, after-school coding clubs for children aged 9-11 in the UK.
She was named New Entrepreneur of the...
|group ecommerce director||Shop Direct Group|
|Having worked in e-commerce since 1999, starting out with dabs.com, Jonathan Wall most recently joined Shop Direct in 2010 as group e-commerce director.
Wall controls the commercial performance on...
|global director of digital and innovation||Stein IAS|
|Marc Keating joined Stein IAS in 2005.
He has since led the agency to win 30+ BMA digital awards, Social Media Agency of the Year at The Drum’s digital awards, RAR Digital Agency of the Year, MPA...
|chief executive and co-founder||Infectious Media|
Tiffany St James
|Former head of social media for the UK government, Tiffany St James spent a decade leading digital change programmes.
She also spent five years working for FTSE 100 firms before founding her own...
|creative partner||Havas Work Club|
|Andy Sandoz is founder and creative partner at Havas Work Club.
Previously creative director at Agency Republic, he has held a variety of roles in the arts including: TV channel brander, designer...
|founder and managing director||Zazzle Media|
|head of PPC||Manning Gottlieb OMD|
|Gemma Howley kicked off her career in search when she came to London in 2006. After two years at digital-only agency Diffiniti, she moved to MG Omanaging director as a planner on its multi-million...|
|creative director||Jamie Oliver Ltd/Fresh One Productions|
|head of search and programmatic, EMEA||MediaCom|
|Poppy Dinsey is a precocious young entrepreneur carving her own stylish niche in the digital world.
She started blogging in 1999 (aged just 11) and has since turned her hobby into the flourishing...
|John Newbold co-founded award winning customer experience studio 383 in 2005 and the studio has experienced strong growth every year since.
Under his direction, 383 has attracted a list of...
|Tom Smith founded GlobalWebIndex in 2009 in response to a lack of robust, up-to-date insight on the digital consumer. Driven by an explosion of new media channels and platforms, consumption was...|