Programmatic advertising is no longer purely a direct response tool - it is now becoming a key technique for branding campaigns. To find out more, we talked to ten of the industry’s most experienced experts to understand the role programmatic has to play in branding.
We discovered 5 common myths about programmatic branding and the real truth behind them.
This research underpins our report’s case for using programmatic advertising technologies for brand advertising campaigns. It examines the issues both for and against, using quantitative and qualitative research studies, plus testimonies from leading industry professionals.
Download your free report now.
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About Us: Tremor Video helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognised advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling, and analytics that connect the two.