Whirlpool: Sama’s Lunchbox by Zulu Alpha Kilo

Client: Whirlpool
Date: Sep 2017
Your Vote
Overall Rating
Opps, please vote again
6 votes

In Whirlpool Canada’s latest ad, a young Syrian refugee named Sama takes it upon herself to introduce her Canadian classmates to some of her homeland’s signature dishes.

In the ad, nine-year-old Sama and her mother are seen cooking things like grape leaves and fatayers in their kitchen so she can take them to school and let her friends try them out. While Sama expresses concerns over whether or not her classmates will like the food - during an interview, she states that they might think it “looks weird” - she’s nevertheless excited to share her culture with them since her country’s food is one of the things she misses most about Syria.

After she shares the food with her classmates, they present her with a customized lunchbox that’s adorned with illustrations by artist Wes Tyrell as a token of appreciation.


Chief Creative Officer: Zak Mroueh

Executive Creative Director: Allen Oke

Art Director: Jamie Mageau, Guilherme Bermejo

Writer: Kaidy Wong, Nick Doerr

Agency Producer: Pam Portsmouth

Account Team: Kerry McKibbon, Maya Adler, Nadine Arsenault, Leo Maia, Lisa Pervochenkova

Strategic Planner: Heidi Philip

Clients: Michelle Domet, Lorna Muratag

Media Agency: Cossette Media

Media Agency Planner: Tim Sarazzin

Production House: zulubot

Director: Katie Dellamaggiore

Production House Producer: Marc Milliard, Kevin Corvetti, Jackie Pal

Director of Photography: Brett Van Dyke

Casting Director: The Casting Group, The Brunch Store

Video Post Facility, Editing Company: zulubot

Editor: Rod Christie

Compositor / Online: Rod Christie

Colourist/Transfer: Jason Zukowski, Red Lab

Audio Post Facility/Music House: Berkeley Inc.

Audio Director: Jared Kuemper

Producer/Engineer: Jared Kuemper

Paddy Power: The Irish Are Coming

Added 21 February 2020
Overall Rating

Tecate: Mexico is in Us by Nomades

Added 21 February 2020
Agency: Nomades
Overall Rating

Footeuses by Yard

Added 21 February 2020
Agency: Yard
Overall Rating

Undaily Bread by Publicis

Added 21 February 2020
Agency: Publicis
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.