In Whirlpool Canada’s latest ad, a young Syrian refugee named Sama takes it upon herself to introduce her Canadian classmates to some of her homeland’s signature dishes.
In the ad, nine-year-old Sama and her mother are seen cooking things like grape leaves and fatayers in their kitchen so she can take them to school and let her friends try them out. While Sama expresses concerns over whether or not her classmates will like the food - during an interview, she states that they might think it “looks weird” - she’s nevertheless excited to share her culture with them since her country’s food is one of the things she misses most about Syria.
After she shares the food with her classmates, they present her with a customized lunchbox that’s adorned with illustrations by artist Wes Tyrell as a token of appreciation.
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Art Director: Jamie Mageau, Guilherme Bermejo
Writer: Kaidy Wong, Nick Doerr
Agency Producer: Pam Portsmouth
Account Team: Kerry McKibbon, Maya Adler, Nadine Arsenault, Leo Maia, Lisa Pervochenkova
Strategic Planner: Heidi Philip
Clients: Michelle Domet, Lorna Muratag
Media Agency: Cossette Media
Media Agency Planner: Tim Sarazzin
Production House: zulubot
Director: Katie Dellamaggiore
Production House Producer: Marc Milliard, Kevin Corvetti, Jackie Pal
Director of Photography: Brett Van Dyke
Casting Director: The Casting Group, The Brunch Store
Video Post Facility, Editing Company: zulubot
Editor: Rod Christie
Compositor / Online: Rod Christie
Colourist/Transfer: Jason Zukowski, Red Lab
Audio Post Facility/Music House: Berkeley Inc.
Audio Director: Jared Kuemper
Producer/Engineer: Jared Kuemper