Whirlpool Canada: Every Day Care by Zulu Alpha Kilo

As part of its ongoing commitment to support Canadians across the country with the Every Day, Care of their families, Whirlpool Canada has collaborated with the Al-Salihi family to shine a light on ways school lunches can introduce children to new foods from different cultures.

Immigrating to Canada in 2014 when she was six years old, Sama Al-Salihi initially found lunchtime daunting. While she preferred eating traditional foods from her Mother’s native home Syria, she also noticed how different it looked from her classmates’ meals.

Whirlpool Canada followed Sama as she shared her favourite Syrian foods like Uzee, Fatayer, and Grape Leaves with her classmates for the first time. To show their appreciation, the kids worked with Toronto based illustrator/cartoonist Wes Tyrell to create a custom one-of-a-kind lunchbox featuring Sama as a superhero.

Sama’s story speaks to findings from a recent Whirlpool Canada survey. The results found that 70% of Canadians agree giving children an opportunity to try dishes from different cultures is a good way to encourage mutual understanding and respect.

Whirlpool Canada worked with Zulu Alpha Kilo on the film and its content studio zulubot on production with documentary director Katie Dellamaggiore, Cossette for its media buys and Hill+Knowlton Strategies for the public relations support for this program