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Whirlpool Canada: Every Day Care by Zulu Alpha Kilo

Date: Sep 2017
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As part of its ongoing commitment to support Canadians across the country with the Every Day, Care of their families, Whirlpool Canada has collaborated with the Al-Salihi family to shine a light on ways school lunches can introduce children to new foods from different cultures.

Immigrating to Canada in 2014 when she was six years old, Sama Al-Salihi initially found lunchtime daunting. While she preferred eating traditional foods from her Mother’s native home Syria, she also noticed how different it looked from her classmates’ meals.

Whirlpool Canada followed Sama as she shared her favourite Syrian foods like Uzee, Fatayer, and Grape Leaves with her classmates for the first time. To show their appreciation, the kids worked with Toronto based illustrator/cartoonist Wes Tyrell to create a custom one-of-a-kind lunchbox featuring Sama as a superhero.

Sama’s story speaks to findings from a recent Whirlpool Canada survey. The results found that 70% of Canadians agree giving children an opportunity to try dishes from different cultures is a good way to encourage mutual understanding and respect.

Whirlpool Canada worked with Zulu Alpha Kilo on the film and its content studio zulubot on production with documentary director Katie Dellamaggiore, Cossette for its media buys and Hill+Knowlton Strategies for the public relations support for this program

Credits

Client (Company): Whirlpool Canada

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Executive Creative Director: Allen Oke

Art Director: Jamie Mageau, Guilherme Bermejo

Writer: Kaidy Wong, Nick Doerr

Agency Producer: Pam Portsmouth

Account Team: Kerry McKibbon, Maya Adler, Nadine Arsenault, Leo Maia, Lisa Pervochenkova

Strategic Planner: Heidi Philip

Clients: Michelle Domet, Lorna Muratag

Media Agency: Cossette Media

Media Agency Planner: Tim Sarazzin

Production House: zulubot

Director: Katie Dellamaggiore

Production House Producer: Marc Milliard, Kevin Corvetti, Jackie Pal

Director of Photography: Brett Van Dyke

Casting Director: The Casting Group, The Brunch Store

Video Post Facility, Editing Company: zulubot

Editor: Rod Christie

Compositor / Online: Rod Christie

Colourist/Transfer: Jason Zukowski, Red Lab

Audio Post Facility/Music House: Berkeley Inc.

Audio Director: Jared Kuemper

Producer/Engineer: Jared Kuemper

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