Uber Canada: Driving for an angel: Shelly's story by Zulu Alpha Kilo

Client: Uber Canada
Date: Jan 2018
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Uber Canada and Mothers Against Drunk Driving (Madd) are continuing their partnership with a video that features an Uber driver mother of three sharing her personal and emotional story of loss with real, unsuspecting riders.

In the latest message to Canadians, a video features Uber Canada offering rides home to bar patrons, who were greeted by driver Shelly on a cold night in Toronto. As an Uber driver and mother of three, Shelly shared her personal story of loss that was a result of an impaired driving crash, and thanked riders for finding a safe ride home.


Agency: Zulu Alpha Kilo

Client (Company): Uber Canada, Madd Canada

Chief Creative Officer: Zak Mroueh

Art Director: Charline Fauche-Simon, Andrea Romanelli

Writer: Angeline Parsons, Jon Taylor

Agency Producer: Jaclyn Garfinkle, Pam Portsmouth

Account Team: Nadine Arsenault

Strategic Planner: Heather Segal

Clients: Lindsay Liptok, Erica Edwards, Melanie Boudreau

Production House: Zulubot

Director: Jessica Edwards

Production House Line Producer: Marc Milliard

Director of Photography: Devon Burns

Video Post Facility / Editing Company: Zulubot

Editor: Jay Baker

Compositor / Online: Jay Baker

Colourist/Transfer: Jason Zukoski, RedLab

Audio Post Facility/Music House: Zulubot

Producer: Jolette Samuel

Engineer: Dino Cuzzolino

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