Tim Hortons: TO and Cream Boston by Zulu Alpha Kilo
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It’s playoff season in Toronto and Tim Hortons, one of North America’s largest restaurant chains, is going all out with two activations.
On Monday when the first round of the series returns home to Toronto, several Tims locations in and around the city will also be darkening their LED restaurant signs so that only the letters ‘T’ and ‘O’ remain lit. Canadians affectionaly call Toronto ‘TO’. This is in support of all GTA (Greater Toronto Area) teams currently in the playoffs, including the Toronto Raptors.
To continue to support the Toronto Maple Leafs, Tim Hortons is changing the name of its iconic Boston Cream donut to read “Cream Boston” on digital screens across the Great Toronto Area. The idea is a big show of support for the Toronto Maple Leafs who began their seven-game series against the Boston Bruins last Thursday night. The activation is running in outdoor, digital boards and social.
Social media posts featuring the same creative have already received thousands of likes and shares on Twitter and Instagram.
Both ideas, created by Tim Hortons agency partner Zulu Alpha Kilo, will run throughout the Raptors and Leafs respective playoff runs. Torontonians are hoping they’re long ones.
Credits
Client (Company): Tim Hortons
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Directors: Gerald Kugler, Rodger Eyre
Art Directors: Jacob Gawrysiak, Susie Lee, Freya MacIsaac
Writers: George Ault, Jonathan Smith, Jon Webber
Account Team: Matt Sinuita, Matt McGrath
Strategy Team: Stephanie Gyles, Sean Bell, Tim Hopkins
Clients: Jana Goodbaum, Paloma Azulay, Asif Hossain, Jenni McIsaac, Markus Sturm
Agency Producer: Teresa Bayley
Illustrator: Brandon Dyson
Studio Artist: Anna Harju
Media Agency: Horizon Media
Media Team: Robyn Van Driel, Frances Fran, Taeko Uchida, Abhishek Patel
Outdoor Company: Captivate Media & Pattison OneStop
Installation: Steve Cowan, Seamliss Graphics
Photographer: Shereen Mroueh
