Tim Hortons: advert-body-2 by Zulu Alpha Kilo

Date: Oct 2018

Tim Hortons and Zulu Alpha Kilo have partnered up to give the only ice hockey team in Kenya the opportunity of a lifetime. The Kenyan Ice Lions are the only hockey team in their country, and they play on the only ice rink found in east and central Africa.

Tim Hortons brought the team over the Canada to finally face some competition. “In Canada - and as a company - hockey is part of our DNA,” says Jorge Zaidan, head of marketing, Tim Hortons Canada. “We are so inspired by the story of the Lions. Despite having no other teams to play against, the players on the Kenya Ice Lions’ passion for the game is unwavering. Their shared passion and love of the game knows no borders.”

NHL stars Sidney Crosby and Nathan MacKinnon joined the Ice Lions, adding to the special moment. “It is a dream to not only have the chance to play in Canada, but to play – for the first time – in full gear alongside two of the greatest players of the game,” says Benard Azegere, captain of the Kenya Ice Lions.“ When we first started playing in Kenya, we didn’t even have full equipment, but now not only do we have that, we can say we’ve played a real game with some All-Star teammates.”

Tim Hortons also made a donation to Kenya's youth hockey league.

Credits

Agency: Zulu Alpha Kilo

Client (Company): Tim Hortons

Chief Creative Officer: Zak Mroueh

Creative Director: Gerald Kugler, Rodger Eyre

Art Director: Michael Siegers

Writer: Jonah Flynn

Agency Producer: Revital Grunberg, Jennifer Gillespie, Kevin Corvetti

Account Team: Hilary Roberts, Mike Johnson, Kayla MacDonald

Planning Team: Tim Hopkins, Sean Bell

Clients: Christy Clem, Julie Granger, Mackenzie Biddie, Ricardo Azevedo, Jorge Zaidan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield,

Marketing Consultant: Rob Forbes (Forbes Sports Marketing)

Media Agency: UM

Media Agency Planners: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik

PR Agency: North Strategic / Citizen PR

PR Agency Planners: Amy Shanfield, Sarah McConnell / Angie Lamana, Sean Citrigno, Ciara O’Riordan

French Partner Agency: The French Shop

Production House: Artifact NonFiction, Zulubot

Director: David Grabias

Production House Producer: Bryce Brentlinger

Executive Producer: Anne Edgar

Director of Photography: John Minh Tran

Second Camera: Scott Burton, Chris Goll