Subaru: New Fast-Acting 2020 Impreza by Zulu Alpha Kilo
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Subaru Canada is offering a cure for boredom across the compact car market. By taking a page from pharmaceutical campaigns, the new 2020 Impreza shows just how re-energized drivers can expect to be when they get behind the wheel.
Using an integrated, multi-media approach, the new campaign features a series of younger drivers, desperately in need of excitement, before experiencing the fun to drive 2020 Impreza for themselves.
Beginning January 20, Subaru launches nationally with TV, Digital, OOH, Cinema, Spotify and Dealer Initiatives. Audiences may also look forward to a multi-faceted social campaign that includes everything from pointless polls on Instagram, to finding the ultimate cure for seemingly endless stream of boring content found on social media.
Zulu Alpha Kilo led strategy and creative development, Agence Rinaldi handled Quebec market creative and OMD was behind the media planning and buying. It was directed by David McCary of SNL fame.
Credits
Client: Subaru Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Susie Lee, Jonathan Smith
Art Director: Jason Lee
Writer: Derek Silveira
Agency Producer: Clare Dietrich
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Strategic Planner: Tim Hopkins, Carly Miller
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
Agency partner: Rinaldi (Montreal)
Rinaldi Team: Maurice Rinaldi, Marie-France Ricard, Catherine Lalonde
Media Agency: OMD
Media Planner: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Caviar/ Asymetric
Director: Dave McCary
Production House Executive Producer: Evan Landry
Production House Line Producer: Jeff Pangman
Director of Photography: Chris Mably
Editing Company: Zulubot
Editor: Brian Noon
Compositor: Paul Binney/ Darling VFX
Special Effects: Darling VFX
Colourist: Roslyn Di Sisto/ Darling VFX
Post Producer: Stephanie Hickman/ Morgan Campbell
Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
