The Drum Awards for Marketing APAC

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Client: Subaru
Date: Jan 2020
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Subaru Canada is offering a cure for boredom across the compact car market. By taking a page from pharmaceutical campaigns, the new 2020 Impreza shows just how re-energized drivers can expect to be when they get behind the wheel.

Using an integrated, multi-media approach, the new campaign features a series of younger drivers, desperately in need of excitement, before experiencing the fun to drive 2020 Impreza for themselves.

Beginning January 20, Subaru launches nationally with TV, Digital, OOH, Cinema, Spotify and Dealer Initiatives. Audiences may also look forward to a multi-faceted social campaign that includes everything from pointless polls on Instagram, to finding the ultimate cure for seemingly endless stream of boring content found on social media.

Zulu Alpha Kilo led strategy and creative development, Agence Rinaldi handled Quebec market creative and OMD was behind the media planning and buying. It was directed by David McCary of SNL fame.


Client: Subaru Canada

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Creative Director: Susie Lee, Jonathan Smith

Art Director: Jason Lee

Writer: Derek Silveira

Agency Producer: Clare Dietrich

Account Team: David Tremblay, Tony Ciccia, James Farquharson

Strategic Planner: Tim Hopkins, Carly Miller

Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang

Agency partner: Rinaldi (Montreal)

Rinaldi Team: Maurice Rinaldi, Marie-France Ricard, Catherine Lalonde

Media Agency: OMD

Media Planner: Michelle Jairam, Martine Farrow, Cobi Grein

Production House: Caviar/ Asymetric

Director: Dave McCary

Production House Executive Producer: Evan Landry

Production House Line Producer: Jeff Pangman

Director of Photography: Chris Mably

Editing Company: Zulubot

Editor: Brian Noon

Compositor: Paul Binney/ Darling VFX

Special Effects: Darling VFX

Colourist: Roslyn Di Sisto/ Darling VFX

Post Producer: Stephanie Hickman/ Morgan Campbell

Music House: Eggplant Music & Sound

Audio Director: Adam Damelin

Producer: Nicola Treadgold

Engineer: Nathan Handy