Pause to Remember by Zulu Alpha Kilo

Date: Nov 2019
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With the help of Twitch, Mixer, and YouTube, along with some of the more recognized influencers and gamers from around the world, the ‘Pause to Remember’ campaign asks gamers to hold an online gaming cease fire that occurs during the moment of silence at 11am, on 11 November.

Prominent players such as PrismaticHub and BigTimeRob have been recruited with the goal to make this a global event. Other global players will be encouraged to pay their respects to both veterans and soldiers currently serving by sharing their efforts and support with their followers under the hashtag #PauseToRemember.

The film targeting online gamers uses war footage juxtaposed against familiar icons and sounds from the gaming world. The footage pauses as a text-over interrupts the action to remind gamers to pause to remember that war is not a game.

Working with the Legion’s presenting sponsor, HomeEquity Bank, the campaign was created by Toronto agency Zulu Alpha Kilo. Other elements include a series of public service announcements created across TV, online video, and social media. In addition, within the commercial to the mainstream audience, Ardwell “Art” Eyres, one of Canada’s oldest war veterans, was recruited to become the world’s oldest social influencer.

Credits

Client: HomeEquity Bank

Agency: Zulu Alpha Kilo

Creative Director: Zak Mroueh

Art Director: Vic Bath, Michael Romaniuk

Writer: Dan Cummings, Jackson Kemp

Account Team: David Tremblay, Violet Karbalaei

Strategic Planner: Tim Hopkins, Sean Bell

Clients: Yvonne Ziomecki, Vivianne Gauci, Niary Toodakian

PR Agency: Provident Communications

PR Agency partners: Wojtek Dabrowski, Morgan McLellan

Media Agency: OMD

Media Agency Planners: Dwayne Mataseje, Mitchell Cornelisse

Production House: Zulubot

Director: Barbara Shearer

Production House Producer: Tom Evans, Colleen Allen

Production Assistant: Brennan Neufeld

Director of Photography: James Arthurs

Camera Operator: Cameron Roden

Location Sound: Daniel Hewett

Editing Company: Zulubot

Editor: Jessie Posthumus, Ashlee Mitchell

Colourist: Patrick Samaniego

Colour Assist: Evan Spicer

Music House: Eggplant Music & Sound

Engineer: Benjamin Spiller

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