Interac: advert-body-3 by Zulu Alpha Kilo
- Location:
In an effort to ease the payment process during this key spending season, Interac has launched a multi-media campaign that focuses its messaging on new technology-based payment solutions.
The video and in-cinema portion of the campaign demonstrates the shift in payment behavior by introducing a local musician who notices that the people in the community are paying for their items using Interac Debit on card, mobile or watch. The musician realizes the world around him has changed since no one has cash to put in his trumpet case. In a heartfelt twist, he receives Interac e-transfers at the end of the film from all his regular fans in the neighborhood.
Credits
Zak Mroueh, Chief Creative Officer: Zulu Alpha Kilo
Gail Pack, George Ault (OOH), Rodger Eyre, Gerald Kugler (TV),
Creative Director: Zulu Alpha Kilo
Gerald Kugler (TV) Jacob Pacey (OOH) Writer: Zulu Alpha Kilo
Art Director: Rodger Eyre (TV) Brendan McMullen, George Thorman (OOH)
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay
Account Team: Rob Feightner, Erin McManus, Maegan Thomas
Agency Producers: Pam Portsmouth, Laura Dubcovsky, Sam Leirsch, Brittney Stafl
Strategic Director: Heather Segal
Brand Innovation Director: Sean Bell
Media Agency: Media Experts
Media Planners: Jenna Bendavid, Phil Borisenko, Jenna Bendavid, Julianne Hope, Brandon Agnew
Production House: Spy Films
Director: Rudi Schwab
Production House Producer: Jennifer Walker
Director of Photography: Hunter Robert Baker
Casting Director: Andrew Hayes, Powerhouse Casting
Editor: Jay Baker
Post Production: zulubot
Studio Artist: Greg Heptinstall, Brandon Dyson, Ashleigh O’Brien, Jim Tinios
Compositor / Online: Sean Cochrane, The Vanity
Special Effects: The Vanity
Colorist/Transfer: Eric Whipp, Alter Ego
Audio Post Facility/Music House: Vapor RMW
Audio Director: Ted Rosnick
Producer: Kailee Nowosad
Engineer: Julian Rudd
Illustrator: Think Tank Creative, The Vanity
